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Mortgage Leads that Convert

Mortgage Lead Vault has numerous mortgage loan portals that receive high traffic and a significant amount of quality mortgage leads from consumers that want to refinance, purchase or request a loan modification from a lending professional.
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For most people, buying a home for the first time is memorable. With fixed interest rates dipping to 3.375% on 30-year mortgages, now is a great time to buy your first house. A few people in California are eligible for a home mortgage with no down-payment because of the Neighborhood Lift Program sponsored by FHA and Wells Fargo Home Mortgages.

For borrowers who qualify, receiving $15,000 to finance a home is a great deal. But how does it work, and who pays? Rosie Padilla was at the Sacramento Convention Center bright and early Friday, hoping to buy her first home. The mother of five and grandmother of two, says it’s about time. “It’ll be exciting to have my own place and have my kids grow up there, stay there,” said Padilla. Padilla can’t help but smile. Who wouldn’t after qualifying to receive $15,000 toward the down payment of a new home? “It’ll change my life not only mine but my kids too. This is actually our first time buying a house,” said Padilla. Padilla and hundreds of others applied for the Neighborhood LIFT program, a $7 million grant from Wells Fargo.  This is a great program with low rates on the first time homebuyers loan. Organizers say it’s a program that not only helps hopeful homeowners, but the community. “The values go up. They pay their taxes, and those taxes go to the city, and the tide lifts all boats,” a spokesperson said.

Qualifiers must make less than $91,300 for a family of four and $63,950 for an individual buyer. They also must qualify for a bank loan and take a home buyer education course. Wells Fargo also offered qualifiers a tour of homes on the market. For Padilla though, it will still be an uphill climb. People with even 20 percent down payments are struggling to compete with cash offers from investors flooding the market. Still for Padilla, the $15,000 puts her much closer than she’s ever been to achieving a dream. “It was a good experience. I’m happy we came here and have the chance to actually know what this is about,” she said. “I’m excited.”

More than 100 applicants qualified for the down-payment and more than half the grant is still available for those who show up and qualify at the convention center Saturday. Read Sacramento CBS Article on New Home Buyers.



Finally we got some positive news in regards to the housing recovery. Reuters reported yesterday that the number of underwater home loans has fallen to a four-year low. With that being said, there are still millions of people that need direction on getting a refinance without any equity. Nationwide posted an article for distressed homeowners that need advice on securing a refinance loan when a borrower is underwater. They underscored the opportunity that the HARP 3.0 would afford borrowers that did not have liens owned by Fannie Mae or Freddie Mac. Lead Planet founder, Bryan Dornan posted an article a few days ago that spells out the the best methods for achieving an underwater mortgage refinance.



With home mortgage rates continuing to be available near record lows, new home buyers and homeowners should be locking an interest rate if it makes sense for their situation. If you are considering refinancing a mortgage and you have the ability to save more than $50 a month without increasing your mortgage balance you should. Most experts suggest that borrowers be assertive and get in line to refinance before rates go the other direction.

Last week, Freddie Mac reported that the average 30-year mortgage rates with fixed interest at 3.39%. Rates will continue to stay low for the foreseeable future with the National Association of Realtors expecting the rate to hold steady around 4.1% a year from now. Mortgage rates determine what your payments will be at any given rate—making the difference on whether you should rent or buy. Experts agree that today’s mortgage rates underscore the timing for consumers in the U.S. to refinance or buy if you’re looking at a minimum 5-year time-frame.

According to David Stiff, chief economist and vice president of Quantitative Research at Fiserv, the Federal Reserve sets the federal funds rate what rate banks pay to the Fed when they borrow money. At the moment, the Federal Reserve has kept rates low until the labor market improves, which some experts expect to be when unemployment is below 6%. Refinancing mortgage

Qualifying for a Home Mortgage

“People need to look at their credit scores and how that affects their ability to buy a home,” says Molony. You can impact your credit score by paying bills on time and all or some of the principal due while not taking on any additional debt. If you’re looking to buy a new car or make another large purchase, wait until after you buy a home.

Experts also advice checking your credit report for errors and making sure your paperwork’s in order. “Low risk borrowers will get more favorable terms, like lower interest rates with less points,” says Molony. “As the economic recovery starts to accelerate and home price appreciation picks up, banks will feel that it’s less risky to lend,” says Stiff. As credit standards loosen, consumers who can’t refinance their mortgages or purchase homes because of their credit will be able to qualify for a mortgage.

Read the original Fox Business article about mortgage rates now.



With the rates seemingly breaking records each month for the lowest mortgage rates ever being recorded, it is safe to say that we are currently experiencing another “refi boom.”  A few years ago, loan companies began to shift away from marketing to borrowers that wanted to refinance towards consumers that wanted help financing a home.

It’s clear that as the housing market recovers that homeowners will seek home equity and cash refinance loans. That shift in marketing didn’t last long because the rates kept falling and for the average company the process of home refinancing was easier than it was for purchase mortgage transactions. The reality is that more applicants are looking online to compare mortgage refinance programs.

Most lenders prefer the refinance loans because the borrower is more familiar with the process and in most cases ready to move forward with a new loan if it can save them money. There are external factors that often slow down the home purchase process, such as sellers accepting an offer and home buyers being ready to move on a specific property. With fixed refinance rates as low as 3% it is not hard to understand why lenders have focused their mortgage marketing plans on existing homeowners that could save money quickly from refinancing.

The Mortgage Lead Vault has found that most lending companies are committing their resources to service the refi boom. We believe this has created a new opportunity for lenders who market to new home buyers. The increased refinance activity has  caused the price per lead to rise for refinance leads while the price per purchase lead has decreased nearly 20% in the last eighteen months.



Since the subprime mortgage crisis eroded to the worst housing depreciation since the Great Depression, finance analysts and Wall Street executives are taking mortgage fraud a lot more seriously. Activity climbed on mortgage fraud cases being prosecuted in California, leaving the state with more fraud than any other. California lenders extended the lowest rates ever recorded, but the percentage of homeowners with underwater mortgages has still grown dramtically. New York lenders also reported an increase in mortgage fraud. While Florida lenders topped the mortgage fraud index list. But as a whole, the nation’s case activity of mortgage fraud incidents was actually decreasing. Many of the politicians have pointed towards the Dodd-Frank financial reform bill that was passed in 2009, but most of the policies of this bill have not been implemented because of the difficulty of its framework. Still MLV reported a sharp spike in California mortgage leads last quarter.

According to the Sacramento Bee, the 3rd Quarter 2011 Mortgage Fraud Index from came in at 1170. The index represents activity on civil and criminal cases. Victim lenders were deceived by fraudulent documentation or inflated appraisals. Cases were tracked from the mortgage fraud blog According to Mortgage Daily founder Sam Garcia, “The Mortgage Fraud Index reflects current efforts by law enforcement officials to prosecute defendants who typically committed mortgage fraud three to five years ago.”

Period Amount # Cases
Q3 2011 $1,333.189,232


Q2 2011 $1,587,573,586


Q3 2010 $1,850,531,120


The number of cases with activity in Florida climbed, giving it the worst state fraud index. California had the second-highest index, followed by Minnesota.

Top States by Index













Based solely on the dollar amount of cases with 3rd quarter activity, California’s $204 million was highest. MLV reported an increase in New York mortgage leads in 3rd quarter as well.

Top States by Total Amount

ST Amount
CA $204,273,490
NY $199,600,000
FL $144,320,669
SC $108,978,654
MN $76,400,000

What does this mean for lenders? If mortgage fraud decreases then likely banks will losen their home loan guidelines which could help increase loan origination. It also means that lenders and brokers should be investing in mortgage leads from a trusted source.  Read more: Mortgage Reform Article Published by the Sacramento Bee



Last month the Obama administration announced a new refinance solution that intended to help borrowers that had negative home equity and were unable to refinance their home. The federal government announced these new changes that aimed to simplify the refinance process for distressed borrowers who owe more on their home loans than their houses are worth. Millions of homeowner have been unable to meet the standards of a refinance loan set forth by conventional lenders so the revised government initiative will hopefully provide some much-needed payment relief to struggling consumers nationally. According to several sources, defaults on 2nd mortgage products have leveled off this year.

There are several criteria that must be met to qualify for the updated Home Affordable Refinance Program, though. For instance, your current loan-to-value ratio must be greater than 80%. The new HARP program has no loan to value restrictions so more underwater homeowners have a new opportunity to refinance their mortgage.

The Lead Planet announced they were generating HARP leads and this is a good indication that the lenders are seeking underwater mortgage leads. We will be working with several lead generators in addition to the Lead Planet in an effort to improve mortgage marketing leads for lending sources across the country.

The changes to HARP mortgage program are intended to help homeowners who are current on their loans but have been unable to take advantage of historically low interest rates by refinancing because they are “underwater” on their mortgages.



Just ask lenders buying mortgage leads what the most important filters are in 2012. They will tell you credit and loan to value are the key filters when purchasing mortgage leads.  Lending professionals continue to regard credit scores highly because for most loan programs today it is a make it or break it factor.  We noticed that credit was most important to lenders buying conventional mortgage and purchase leads. For lenders buying FHA leads, credit was important but they seem to be more flexible when it came to credit filters. Borrowers are still looking to mortgage lenders for bad credit.

Many underwriting factors have changed for mortgage lenders in the last few years, but the importance of a credit score could not be overestimated today. Since аll studies appear tо shоw thаt thе credit score systems accurately predict whеthеr а borrower shоuld bе approved fоr а mortgage loan, bоth Fannie Mae аnd Freddie Mac (thе twо institutions thаt purchase mоst mortgage loans nationwide) hаvе аdорtеd credit scoring guidelines fоr government mortgage lenders whо sell loans tо thеsе agencies. Whіlе 620 usеd tо bе considered аn acceptable credit score fоr Fannie Mae аnd Freddie Mac, 680 іs nоw considered thе minimum score tо hаvе acceptable credit fоr thеіr programs. Тhоsе bеtwееn 620 аnd 680 іn thе current market will hаvе tо lооk tо thе FHA program fоr а mortgage unlеss thеу аrе making а dоwn payment оf аt lеаst 20%. The minimum credit score with FHA home loans is 500, but most FHA lenders require borrowers to have scores between 580 and 640.

In the past, Fannie Mae аnd Freddie Mac offered home mortgage loans tо borrowers wіth credit scores bеlоw 620 but mоst оf thоsе programs аrе gone. With credit score considerations impacting home loan applications sо strоnglу, making surе one’s credit report іs accurate bесоmеs mоrе critical thаn еvеr. Іn thе раst, а borrower соuld simply оbtаіn documentation tо shоw thаt аn account wаs nоt late оr dіd nоt belong tо thе borrower аnd include іt іn thе application tо оbtаіn approval. Today, іf thаt іnfоrmаtіоn brings а borrower’s credit score bеlоw 620, еvеn іf іt іs nоt correct, thе borrower іs stuck untіl thе іnfоrmаtіоn саn bе removed frоm thеіr credit reports аnd thе report саn bе scored аgаіn. Тhе good news іs thаt mаnу credit reporting agencies usеd bу mortgage lenders саn nоw offer error corrections wіthіn а fеw days іnstеаd оf thе weeks аnd months thаt іt usеd tо take.

If аll incorrect іnfоrmаtіоn hаs bееn removed frоm а report аnd thе credit score іs stіll bеlоw 620, thе borrower will nееd tо work оn improving thеіr credit history оvеr аn extended period оf time (Ѕее article оn Strategies fоr Boosting Υоur Credit Score). Тhіs process соuld tаkе аnуwhеrе frоm оnе month tо three years depending оn thе severity оf thе problem. Тhе good news іs thаt оnсе borrowers reach 620 оr higher, thеу will іmmеdіаtеlу bесоmе eligible tо bе approved fоr аlmоst аll mortgage loan programs.

Borrowers whо nееd tо buy а hоmе іmmеdіаtеlу аnd саn nоt wait fоr thеіr credit scores tо improve аrе left wіth оnlу twо options. Оnе options іs tо search fоr оnе оf thе dwindling number оf mortgage lenders whо аrе nоt usіng credit scoring tо evaluate borrowers. Portfolio lenders will bе mоst lіkеlу tо bе thе longest holdouts іn adopting scoring systems. Тhе оthеr option іs tо move tо whаt іs called thе “Sub-prime” mortgage markets, whеrе borrowers wіth poor credit histories саn оbtаіn mortgage loans аt higher interest rates.

Finally, thеrе іs sоmе good news fоr borrowers wіth thе best credit scores. Маnу mortgage lenders аrе nоw offering borrowers thе chance tо save 1/8 оr 1/4 оf а point оff thе points fоr а fixed rate loan. Fоr а $200,000 loan, thіs savings саn translate іntо $250 tо $500 аt closing. Borrowers shоuld inquire іf thеіr lender hаs started а sіmіlаr program whеn submitting аn application.



Brokers who deal in mortgages know that obtaining worthwhile leads can be difficult in this highly competitive industry.  If you are interested in buying internet mortgage leads you will soon come to realize that online mortgage leads have many benefits over other lead-obtaining methods.  Along with understanding the benefits, you will also want to know what sources to turn to online that allow you to choose filters, states, loan type, loan amount, and more.  Customizing your leads like this is very important to benefiting the most from them.

  • FHA Leads
  • Mortgage Refinance Leads
  • Purchase Leads

According to a recent survey of mortgage companies, lenders are not looking for stated income loans or leads from borrowers with bad credit.One reason to look into buying internet mortgage leads instead of obtaining them through other means is that they are more cost-effective.  While some online mortgage leads still cost more than others, you should be careful to understand how old the leads are that you are buying.  After all, the hottest leads—the ones that have not been contacted yet and still have a high probably of interest—are the best leads that will end up being the most lucrative.  Also, mortgage leads obtained online are more accessible than direct mail, radio, or television.  Everyone relies on the internet today, and you can bank on that when you buy your mortgage leads.

Cost-Effective and Accessible Online Mortgage Leads

One popular source to turn to is called Lending Tree.  This company was launched in 1998 and has provided 25 million brokers and borrowers with the chance to work together.  High-quality, cost-effective online mortgage leads can be acquired here.  Lead Planet is another direct lead company where you look into buying internet mortgage leads.  It is easy to request online mortgage leads here that are more accessible than direct mail, radio, or television.  With both of these options, you can choose filters, states, loan type, loan amount, and more.  Your final decision of whether to choose Lending Tree, Lead Planet, or another source altogether will be based on the cost-effective leads you are able to obtain based on the criteria you are searching for.

Online mortgage leads differ greatly in quality based on how old the leads are, whether or not they are recycled, if live transfer is available, and if the leads are provided in real-time.  If you can get your hands the best kinds of leads from Lead Planet or Lending Tree, your efforts will be most cost-effective.  It is clear that buying internet mortgage leads is in your best interest, but remember that the kinds of leads you obtain will be just as important as the method you choose for obtaining them.



Now more than ever it is important that loan companies maximize internet mortgage leads, because they are cost-effective and can be managed pretty easily with today’s technology. Mortgage company owners and sales managers trust internet mortgage leads, because they are easily distributed and the conversion rates are consistent.

I noticed that Loan Bright was sending out emails with the subject line, “Internet Leads Suck”. I had to give them credit because; I found it interesting that a lead generation company would send bulk-emails saying this. That’s like the Lakers doing a press conference leading with, Kobe Bryant is no good.”  As I continued to read more, they quickly turned it into a pitch to buy there leads but it got me thinking — They were right, internet mortgage leads can difficult to convert if you do not have the right approach. This type of mortgage marketing needs to have a pragmatic approach for successful loan origination.

Higher Conversions with Internet Mortgage Leads

The Mortgage Lead Vault provides a wide variety of home loan leads in all 50 states in an effort to help loan companies maximize the lending niches. Online mortgage leads can be tricky if you find yourself buying marketing from lead brokers rather than lead generators.

Find out why thousands of lenders, brokers and banks continue to purchase internet mortgage leads from MLV every year. Our internet mortgage marketing team generates thousands of mortgage leads every day.

• Save money with a blended mix of refinance and purchase leads

• Choose Filters like, rate and term refinance, cash out, home improvement, home purchase, etc.

• Conventional, FHA leads, VA leads, USDA leads, Debt leads, Loan Modification Leads, etc.

• No set up fees charged

• Flexible policy for lead returns

• Choose from Live, Real Time and Aged mortgage leads

Are you ready for internet mortgage marketing solutions that work? Let’s get started, call us now at 619-600-5720.

The Mortgage Lead Vault has been arming loan originators since 2000. We had record year for mortgage lead generation in 2010, connecting nearly a million mortgage leads to over 5,000 lending companies nationally.



Mortgage Lead Generation Tips

09th February 2011

Internet mortgage lead generation continues to be a hot topic for lending companies across the country.  With not all companies being able to afford the Lending Tree, many companies are searching for a good mortgage lead generator to help them harvest leads organically online.  In a recent article, Lead Planet founder, Bryan Dornan said, “The best mortgage lead generators understand the niches and needs of the brokers and lenders who are originating loans in 2011.”

These days homeowners are looking for companies that can offer a “no fee refinance” at a discounted interest rate. Customer service has also become fashionable with prospects shopping for lending sources online.

Tips for Mortgage Lead Generation

  1. Align your company with a company that specializes in mortgage marketing.
  2. Publish original content on your website that offers a benefit to the user.
  3. If you are buying mortgage leads, make sure you are dealing with a direct source
  4. Invest your marketing dollar with several lead companies.
  5. Measure lead quality and track conversion rates from all mortgage lead companies


According to recent mortgage news, the Home Loan Wholesale blog posted an article about the negative impact that the Dodd-Frank mortgage reform bill will have on mortgage originators across the country.  loan originator may not receive any origination fee, whether or not a YSP, except from the consumer, and any person who knows that a consumer is directly compensating a loan originator may not pay an origination fee. (Bona fide third party charges that are not retained by the creditor, mortgage originator, or an affiliate of the creditor or mortgage originator are not considered origination fees). If you need a FHA loan for bad credit, there are still a few lenders that are offering government insured solutions.

Section 129B further directs the Board to write lending regulations to prohibit:

  • loan originators from steering a consumer to obtain a home loan that the consumer lacks a reasonable ability to repay;
  • originators from steering a consumer to obtain a loan that has predatory characteristics (such as equity stripping, excessive fees, or abusive terms);
  • loan originators from steering a consumer from a “qualified home loan” for which the consumer is qualified to a home mortgage loan that is not a qualified home loan;
  • abusive or unfair lending practices that promote “disparities” among equally creditworthy borrowers based on race, ethnicity, gender, or age;
  • home loan originators from mischaracterizing a consumer’s credit history or the available loans or mischaracterizing or suborning the mischaracterizing of the appraised value of the property securing the loan; and
  • if a loan originator is unable to advise or recommend a loan that is not more expensive than the loan for which a consumer qualifies, discouraging a borrower from seeking a mortgage from another loan professional.

Read the entire article, > How the Dodd-Frank Bill Will Impact YSP and Broker Compensation



Top 5 Mortgage Leads Requested

24th January 2011

Most loan professionals are aware that as lending guidelines change so does the demand for a variety of mortgage lead types.  As new loan programs arise, new lending niches are created and this changes the popularity for online mortgage leads.

In 2011 there could be a shift in internet mortgage leads requested.  Here are what we forecast as the most sought after leads this year.

1. FHA Leads This government program continues to support most brokers and lenders because the FHA mortgage programs have more flexible credit guidelines than conventional and jumbo loan products.

2. VA Leads – Once again, the VA loan product is the most aggressive loan for refinancing or buying. The only issue is that only military personnel, family or veterans qualify.

3.  Purchase Leads – The home buying market is coming back.  Rates remain very affordable and home prices have fallen to an appealing level for first time home-buyers and homeowners that plan to move in 2011.

4. Mortgage Refinance Leads – Let’s face it brokers and lenders are addicted to refinance leads but the volume will be down significantly from 2010 levels because rates are higher.

5. Reverse Mortgage Leads – There are still a lot of homeowners out there that will benefit from a reverse home loan.



Most loan companies can reference a bad experience buying online mortgage leads.  The sad reality is that it is much easier to fail at internet mortgage lead buying than it is to have success.  As the cost to originate loans continues to rise, the profit margins are thinning out you must be a good steward with your mortgage marketing dollars.

Unfortunately there are many unscrupulous lead brokers out there that are will to sell you fake or over-sold leads with a lot of promises that are rarely kept.  We thought it would help you to provide you tips to buy online mortgage leads for higher conversions and better results.  Internet mortgage leads can be cost-effective marketing tools that can make your loan company very profitable, so consider the following tips below.  Building a relationship with a genuine online mortgage marketer can be very difficult.  When the mortgage market crashed a few years ago, most online lead companies went under because the attrition of mortgage lead buyers was so great.  There are not as many subprime lenders extending credit in today’s market. Finding one that survived the market shake-down will be a challenging but crucial task for those in charge of a marketing budget for a loan company.

1. Find a Lead Company that Generates their own Mortgage Leads Online.  These types of marketing companies have control over their leads inventory and specifically how many times the leads are sold.  We recommend working with a mortgage lead company that has daily inventory and owns multiple websites.

2. Compare the Terms of Lead Companies – You need to know the return policy of the company you are buying leads from.  Any good mortgage lead generation company will not accept a return if applicants don’t like your rates, but most will offer you credit if the information is bogus or the person doesn’t own a home or the applied for a cash out refinance. Another good reason for returning the lead would be if the home was a mobile home and the applicant had completed the application as if they had a SFR home on a permanent foundation.

3. How Many Times the Leads Are Sold – You want to buy leads from a company that is not selling the same lead more than 4 times.  Companies like the Lead Planet are selling their leads 1 to 3 times and the Lending Tree continues to sell their leads 4 times.  Some lead companies are selling the same lead 10 times.  Stay away from this, because you can imagine how irked the applicant would be if 10 different loan companies were hounding them.

4. Buy Leads from Multiple Sources – Even if you have a lead source that produces good mortgage leads, make sure you are buying leads from a few different sources.  Internet marketing results fluctuate, so even the good lead generators have down days, weeks or months.  Do not put all your marketing eggs in one basket.



In a recent blog posting, the Home Loan Wholesale revealed their insight for breaking home mortgage trends in 2012. They noted the challenged that consumers and loan professionals will have with higher rates and new mortgage laws that could tighten loan guidelines even more.

At a time when foreclosure rates are sky-rocketing and the process for funding a loan has become ridiculous — Is this what we need to escape the housing crisis? I think not, but nonetheless, the article puts forth the home loan programs they see playing a role in financing and home mortgage refinancing in 2012.  Sure there are less no-prime and stated income home loans being offered but the HARP program should still be considered as aggressive. When buying mortgage leads consider these trends and adjust your marketing accordingly.

  • FHA Loans – These government home loans will continue to help new home buyers because of the small down-payments needed to buy a home. Forget about the rising insurance costs and FHA rates, FHA is the only program the average consumer has available to buy a home.
  • VA Loans – This program remains accessible to vets and active military personnel with flexible guidelines that can’t be beat.
  • Conventional Mortgages – If the rates continue with their current trend, most mortgage lenders will be bored in 2011 for the lack of business.

Loan professionals may have some challenges ahead of them, so buying mortgage leads that perform is more important than ever.  Make sure that you are evaluating marketing and mortgage lead performance more than ever. Read the complete article from the Home Loan Wholesale Blog > 2011 Home Loan Programs



The Lead Planet publishes another article worth reading if you care about maximizing your mortgage marketing dollars.  The mortgage lead company discussed the importance of working purchase and refinance leads in today’s mortgage industry climate.  Lead Planet founder, Bryan Dornan said, “Rates may be at record lows but guidelines are the tightest they have been in at least 15 years.”  Dornan continued, “Loan officers need to multi task more and build some relationships that start with purchase leads.”  It’s a purchase market that is flourishing right now.  Home purchase loans have a priority with loans in process for the major banks like BofA, Chase and Wells Fargo. 

The Lead Planet points out that direct mail marketing costs have risen and the return rates have been lower because of the saturation. Most mortgage shops “are surviving with internet mortgage leads, but the companies that seem to be funding the most loans every month are the shops that are buying both purchase and refinance leads.”  The Lead Planet recommends buying blended mix of both purchase and refinance leads.  Take a minute and call the Lead Planet at 619-600-5720 and get a complimentary mortgage lead evaluation.  Read the original article online at > Originate More Loans Buying Purchase and Refinance Leads.


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