Business.com published a helpful report on lead generation. The marketing article is an indepth step by step on how to generate more mortgage leads. Once again, this report goes beyond mortgage lead generation in an effort to increase sales and conversions ratios.  

The focus is to implement a process of cultivating quality mortgage leads online that meet your lending niches.  The report breaks down several strategies recommended to deliver more relevant leads to your sales team.  For a limited time, Business.com, invites you to the B2B Marketing Summit 2010. 

Tips on Generating Leads Online

• How to convert 11% more home loan leads in the first 24 hours of the loan shopping process.
• How to uncover new opportunities within your mortgage lead generation campaigns with “mortgage turn-down” leads

 

Most banklers and loan officers will won’t be shy about telling you that working California mortgage leads is more challenging then it has been it past years.  Nationwide reported that San Diego mortgage rates were lower for VA and FHA loans.  The Lead Planet, a San Diego based mortgage lead generation company indicated last week that the volume for California mortgage leads was up 20% in July.  The mortgage lead generator also reported that California mortgage refinance leads were up nearly 13% from the previous month and that California purchase leads were up over 8% from the previous month totals.  Over the last ten years, California refinance leads have been the most popular lead requested by loan companies in all 50 states.  by Many brokers have been resistant to work with California purchase leads in the past, but mortgage refinance leads are so difficult to qualify for that lending companies are becoming much more open minded to work with new home buyers. 

The Mortgage Lead Vault offers a wide variety of loan leads in all 50 states.  Presently our inventory of California mortgage leads is the highest in the nation.  We also have a high volume of Virginia, Florida and Texas mortgage leads.  Loan companies can select from same-day, live mortgage leads.  We also offer aged mortgage leads and loan modification leads for companies looking for a fresh mortgage marketing strategy. 

Choose the following California Mortgage Lead Filters >  California Refinance Leads>  Purchase Leads in California >  California Jumbo Leads >  FHA Leads in California >  California VA Leads >  California Loan Mod Leads

 

Mortgage lenders and brokers have had a difficult time working California leads because so many homeowners are under-water.  Top loan originator Beau Hollingsworth who works for iServe Lending, a direct mortgage lender who is headquarters reside in San Diego California, said, “I have been originating home loans in California for over a decade now and I have never seen so many good borrowers under-water with their mortgage.”  Hollingsworth continued, “We have access to government programs like the Home Affordable Refinance Program, but so many homeowners do not meet all of Fannie Mae or Freddie Mac’s guidelines.”  The experienced mortgage executive said that she likes working with California mortgage leads, because she really feels for the West Coast borrowers and she well-versed on the state real estate laws, in addition to the licensing she has obtained. 

Rumor has it that HUD is rolling out the FHA short refinance program nationally and this may really help loan companies originating in California because so many loan applicants are coming up short on home value that is preventing them from qualifying for traditional home refinance programs.

 

Some of the best kept marketing secrets for loan mod leads have been revealed recently.  Foreclosure prevention companies and loan modification companies continue get great results buying aged mortgage leads and mortgage turn-down leads.  In most cases, applicants that were turned down for a home refinance are often the best candidates for a loan modification.  Many marketing sources for loan modifications like direct mail have fallen short with response rates in recent months. 

The Mortgage Lead Vault offer the following types of Loan Mod Leads:

• Live Loan Mod Leads
• Vintage Mortgage Leads
• Bad Credit Mortgage Leads
• Aged Loan Leads
• Exclusive Loan Modification Leads

 

Lead Planet published their monthly mortgage lead survey yesterday.  The mortgage lead generation report surveys a wide range of mortgage websites across the United States and measures the volume of mortgage leads monthly.  According to the mortgage marketing company, mortgage leads rose almost 2% on a seasonally adjusted basis from one month prior.  This report is important to lenders and banks who want help buying mortgage leads and forecasting their monthly marketing budgets

Mortgage refinance lead volumes increased 1.9 % from the previous month.  According to MBA, home refinancing maintains a 78% of the market-share measuring the total applications (purchase and refinance).

Home purchase leads rose nearly 1.4% from one month earlier.  This was the 3^rd straight month that mortgage refinance leads rose.  While this was the 1^st month in the last 3 months that the purchase lead volume rose.  According to a Lead Planet spokesman, “New homebuyers have been a bit tentative since the homebuyer tax credit expired on April 30^th.

The Mortgage Lead Vault offers a wide variety of mortgage loan leads. Loan companies can choose from  conventional, jumbo VA and FHA mortgage leads. We also offer debt settlement and loan modification leads to financial advisors and mortgage relief companies.

 

The Mortgage Bankers Association announced the latest finding for mortgage lead volumes in their report for the week ending July 2, 2010.  The mortgage industry gages consumer interest against MBA’s Weekly Mortgage Applications Survey.  Mortgage marketing executives and lead generation companies like the MBA report as well, because it signals the interest and helps forecast the volume of potential loans in process.  Overall, the mortgage lead volume for home purchase and refinance rose a modest 6.6% on a seasonally adjusted basis from 514.4 one week earlier.  On an unadjusted basis, the Index increased 6.0% compared with the previous week and increased 17.2% compared with the same week one year earlier. 

The refinance lead totals rose 5.9% to 2116.3 from 1998.1 the previous week and the seasonally adjusted Purchase Index increased 7.3% to 280.3 from 261.2 one week earlier.  MBA reported that the Refinance Index rose 12.6% from the previous week and is the highest Refinance Index observed in the survey since the week ending May 22, 2009.

The home purchase lead volumes dipped 3.3% from one week earlier. The unadjusted Purchase Index decreased 3.8% compared with the previous week and was 36.0% lower than the same week one year ago. According to MBA’s vice president Michael Fratantoni,”As the financial market continues to show signs of volatility, mortgage rates dropped again last week, with rates on 15-year loans reaching a record low for the MBA survey.  Fratantoni continued, “Home loan applications dropped for the seventh time in the last eight weeks, keeping the purchase index near 13-year lows.”

According to Lead Planet, economist, Kevin Grant, “The refinance lead activity has been surging since the homebuyer tax credits expired at the end of April.”  Grant continued, “Interest rates have crept lower and homeowners appear to be making one last attempt to for mortgage refinancing in an effort to lock into a fixed rate loan when the market bottoms out for low interest rates.”  Mortgage refinance leads have made up of nearly 77% of all mortgage loan activity online last week. MBA reported that this was the highest market-share for refinance leads in the weekly survey since April 2009.   Article was written by Timmy Jackson

 

The Lead Planet publishes another article worth reading if you care about maximizing your mortgage marketing dollars.  The mortgage lead company discussed the importance of working purchase and refinance leads in today’s mortgage industry climate.  Lead Planet founder, Bryan Dornan said, “Rates may be at record lows but guidelines are the tightest they have been in at least 15 years.”  Dornan continued, “Loan officers need to multi task more and build some relationships that start with purchase leads.”  It’s a purchase market that is flourishing right now.  Home purchase loans have a priority with loans in process for the major banks like BofA, Chase and Wells Fargo. 

The Lead Planet points out that direct mail marketing costs have risen and the return rates have been lower because of the saturation. Most mortgage shops “are surviving with internet mortgage leads, but the companies that seem to be funding the most loans every month are the shops that are buying both purchase and refinance leads.”  The Lead Planet recommends buying blended mix of both purchase and refinance leads.  Take a minute and call the Lead Planet at 619-600-5720 and get a complimentary mortgage lead evaluation.  Read the original article online at > Originate More Loans Buying Purchase and Refinance Leads.

 

Mortgage lead sales continue to rise as many loan companies are looking to expand their market-share while interest rates are at record lows.  According to Lead Planet founder, Bryan Dornan, “Consider the cost per funding rather than the cost per lead.  Many lead brokers sell cheap mortgage leads but at when you evaluate the results, that company ends up having a higher cost to funding ratio. So why focus on buying leads solely because they are cheap?  Buying cheap leads from brokers will end up driving your loan officers’ nuts and drives up your credit report bills.  It is clearly more cost-effective to get better mortgage marketing and buy mortgage leads that cost a little more up front, but actually offer a reduced cost to funding ratio.

Some other tips for purchasing home loan leads that Dornan recommends are predicated on developing a good relationship with the lead generation company that provides stellar customer service.  Call 888-271-9581 to get a free evaluation on mortgage lead buying.  Our account managers will assess you needs, niches and then make a recommendation for buying mortgage leads.  There is no cost or obligation for the lead generation consultation so you have nothing to lose.

 

Buying mortgage leads online is an ongoing process.  Another good method to maximize marketing is to simply talk you’re your colleagues about which lead companies they like and dislike.  Find out about their lead buying experiences and you will likely gain more insight on new mortgage lead company.  It is important to remember that often your friends and colleagues are still your competition don’t expect full disclosure on their best marketing sources. 

Research a variety of mortgage lead generation companies. Quite often lead companies’ quality will vary, so buying from a variety of online mortgage lead companies is recommended. The cost of internet mortgage leads will vary significantly.  For example, a live transfer lead will range from $25 to $75 depending on filters and quality.  A non-exclusive mortgage lead will range in cost from $10 to $25. The conversion rate for mortgage leads will vary greatly as well and that’s why it is important to buy leads from multiple lead companies that you trust. 

Partner with an online lead generation company.  Companies such as Like the Lending Tree and the Lead Planet offer leads to mortgage lenders and brokers at a discounted rate if the lead buyers commit to volume buying.

Research the market in which you originate loans. You may find eager applicants in states that you would least expect.  Buy leads that uncover your lending niches.  For example if you do VA and FHA leads, then make sure you buying mortgage leads with these filters. 

Mortgage Lead Management: Track the conversion results. Inspect what you expect.  Manage the mortgage leads you buy and make sure your loan officers are working the leads in a timely manner.  Buy more leads from the company when you figure out which source gives you the best conversion rates. Call 888-271-9581 to speak with a lead sales executive.

 

Any loan shop that’s still in business will tell you that buying mortgage leads is a challenging task in mortgage marketing. In a recent press release, the Lead Planet revealed, there contention that there is “an art to buying mortgage leads online.”  The mortgage lead generation company posted an article that discusses some of the secrets to purchasing internet mortgage leads that every loan shop wants to know.  Brokers and lenders should figure out the lead buying game some skill if they want to maximize their opportunities on the mortgage leads they invested in.  Lead Planet did recommend interfacing a proven lead management system like the Lead Mailbox or Leads 360.  Even if you have a great team of loan officers and all the lead management tools under the sun it’s all for nothing if you don’t have quality mortgage leads to work with.  If you want the low-down on the mortgage lead buying secrets, read the original article at the Lead Planet Blog > Mortgage Lead Buying Secrets

 

The San Diego based mortgage lead company, Lead Planet announced Monday that the company was rolling out new incentives for companies seeking advanced mortgage lead generation services.  The lead generation company provides internet mortgage leads to banks, mortgage lender and brokers nationally.  The Lead Planet has been selling exclusive leads and generating mortgage leads online organically for over a decade.  Now the lead company has partnered with Nationwide Marketing in an effort to extend their services to include mortgage SEO, mortgage marketing and web development for mortgage, real estate and debt relief companies. 

 

With bankruptcies and debt settlement becoming the two most common debt relief solutions, more and more financial companies are seeking debt leads for their sales team to call on.  A few years ago debt consolidation leads were all the rage, but with the home equity loan market disappearing times have changed.  Homeowners had an advantage because they could always consolidate their debt with a second mortgage.  Now that the credit crunch has eliminated most equity loan products, owning a home no longer affords people the luxury of lowered payments from a debt consolidation loan.

Debt settlement has become the preferred solution for consumers that want to eliminate their credit card debt.  Debt settlement leads are in high demand because millions of consumers are searching online for debt relief companies to assist them in debt negotiations to reduce credit card interest and high rate bills.  Similar to the way loan modification leads have helped finance companies, debt leads provide another revenue stream for mortgage companies that are running out of niches.  Debt settlement and debt reduction services help consumers save up enough money over 12-18 months and then they pool their debt legally with other consumers to settle with credit card companies for less than agreed.  For people with a lot of unsecured debt who want to avoid bankruptcy, debt settlement is a viable solution.  If you are seeking debt settlement leads, debt consolidation leads or mortgage leads, the Mortgage Lead Vault has several popular lead buying programs to jump-start your sales.

 

The Mortgage Lead Vault is pleased to announce the vintage mortgage lead package.  We offer aged mortgage leads to loan companies looking to buy discounted leads in bulk for purposes of  loan modification and mortgage origination.  This is a new lead buying option that only costs a fraction of most mortgage marketing. 

Looking for Cheap Mortgage Leads? 

For a limited time, we are offering aged mortgage leads at discounted price to lenders, brokers, loan modification companies, debt settlement firms and credit repair organizations. The more vintage leads you buy, the more significant saving you will realize.

According to MLV account executive, Borris Brooks, “Many loan modification and debt settlement companies succeed with buying aged mortgage leads.  Qualifying for a mortgage refinance is so difficult, that after being denied by lenders a few times, people are more open to financial alternitives like loan modifications and debt settlement.”

This vintage leads offer will not last forever, so call MLV for more information and pricing.

Take advantage of leads packages ranging from $1 to $8 a lead. 

Call 619-600-5720 to get learn more about your vintage lead buying options.

 

The volume for Missouri mortgage leads continues to rise in 2010, as home values in the “Show Me” state have started to rebound.  In an effort to help match Missouri borrowers with competitive lenders, the Mortgage Lead Vault announced Missouri Mortgage Leads would be offered at a flat $12 for the rest of January.  MLV recently announced alliances with the Lead Planet and Lenders Nationwide.  Missouri loan originators can purchase FHA leads, VA Leads and conventional Missouri leads for a flat discounted price of $12 per lead.  Choose from non-exclusive and exclusive mortgage lead campaigns.  Call 619-600-5720 to get started.

 

More and more lending professionals are buying New York mortgage leads in 2010 because the loan amount average is one of the highest in the country. New York consumers are submitting loan applications in higher than normal level.  Many New York mortgage companies are excited for the business.  Get pre-approved for a home purchase loan or compare refinance rates from national lenders. 

According to a Lead Planet spokesman, “The demand for New York mortgage leads has risen in the last few months because borrowers want to lock into a low rate loan while the Fed has kept mortgage rates at record levels.  According to Freddie Mac, New York mortgage rates averaged 4.875% for a fixed 30-year home loan. New York housing is becoming more affordable for many consumers.”  FHA leads continues to be the most popular lead type because the guidelines are more flexible for credit and equity.

Call 619-600-5720 for a free mortgage marketing evaluation in regards to purchasing New York mortgage leads.

 

Most people are familiar with Google delivering search engine results, but now the internet super-power has entered the mortgage lead generation industry.  Several mortgage lenders that have been participating in Google’s tests say the search-engine company is not just testing and the search engine giant is interested in mortgage marketing. The home loan companies have been buying mortgage leads generated by Google’s Comparison Ads service.

 

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