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Lead Generation Companies, LSI Integrates With a la mode’s Mercury Network

22nd October 2008

a la mode announced today that LSI, a division of Lender Processing Services (NYSE: LPS), is in the final development and testing phase of “round trip” appraisal integration between LSI’s eLenderSolutions and a la mode’s Mercury Network Vendor Management Platform (VMP). As the need for accurate collateral valuation expands exponentially, the seamless connection between the largest stand alone appraisal management company and the largest provider of appraisal technology will provide benefits to mortgage lenders and appraisers alike, in terms of regulatory compliance, quality assurance, report security, cost, and scalability.

Speed and efficiency are primary cost-saving objectives of the new integration, which will provide LSI with the ability to electronically place an appraisal order via Mercury Network web services to the single largest pool of electronically connected real estate appraisers in every county of every state. Bi-directional status updates flow through the Mercury Network, providing a secure audit trail of interactions while making great strides toward eliminating the multiple manual “phone tag” and email messages which sap the efficiency of all the parties involved.

Order and tracking functions will utilize a la mode’s open, industry-standard TOTAL XML format. Final appraisal reports are delivered as secure, unaltered PDFs of the appraiser’s original work, ensuring absolute compliance with state and federal regulations. A key Mercury Network capability is custom LSI workflow rules run by the a la mode software plugin on the appraiser’s desktop. The workflow scripting language uses TOTAL XML-based data analysis to enable LSI’s business and regulatory compliance review rules specific to individual LSI lender clients, before the report ever leaves the appraiser’s desk.

By performing over a thousand standard and custom checks before transmission, reports aren’t sent and then rejected after manual review due to missing, incorrect, or unclear data. Time and cost savings are immediate. According to mortgage lead generation company Lead Planet founder Bryan Dornan, “Integrating these two powerful systems together is good for mortgage lenders and brokers because it makes them more efficient.

Unlike other solutions in which appraisers are forced to go to a specific website to accept orders or send reports, with this type of integration the Mercury appraisers, LSI, and LSI’s lender clients will conduct business within their existing software and systems, updating all parties in real time. Transactions ride seamlessly on top of the transparent Mercury Network backbone, guided by a la mode’s desktop appraisal software plug-ins and LSI’s servers. Executives of both companies are optimistic that benefits will be immediate yet long-lasting. “Mercury offers us a large secure national footprint of electronically-connected appraisal providers, along with the ability to have our quality control rules executed at the appraiser’s desktop”, said Ron Frazier, LSI President. Frazier added that “This integration will provide benefits to both LSI operations and our lender clients.”