Kelly Media Group President, Jason Cardiff remains optimistic of a possible rebound for the housing sector in 2009 because of the significant efforts from the mortgage powerhouses to lower mortgage rates and make credit more available for refinancing and new home financing.  

In a recent Real Estate Related News article Jason Cardiff said, “2009 may see the housing sectors and mortgage markets rebound after all.”  He continued, “The Federal Reserve showed their commitment with record low rate cuts to fight deflation and many financial insiders believe the President Elect, Barrack Obama will be aggressive in an effort to stem the foreclosure mess.” 

HUD continues to release new FHA loan products that offer solutions for mortgage refinancing with Hope for Homeowners.  Read the complete story > Will Credit and Mortgage Markets Rebound in 2009?

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Furthermore, Bernanke said that the interest rates borrowers pay under the program could be reduced from the current level of about 8%, which remains so high because it is hard to find buyers for FHA loan backed securities. Bernanke also announced that would support putting borrowers into home mortgages they could afford now and down the road.  Industry sources said Wednesday that the U.S. Treasury is contemplating a plan to purchase mortgage-backed securities to reduce 30-year fixed mortgage rates down to 4.5% from their current 5.5% level, but it appears this plan might be aimed at helping new homeowners, not distressed borrowers seeking mortgage relief from FHA refinancing.  It becomes more and more evident that the government wants homeowners to be able keep their primary residence homes and avoid foreclosure with reasonable loan modifications.  Read complete article > Bernanke Cuts Rates and FHA Mortgage Rates Drop

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JCR Advertising announced the launch of ‘”CRISIS ON MAIN STREET” a thirty minute infomercial produced exclusively for loan modification companies back in October.  This 30-minute infomercial features high impact segments on today’s foreclosure market and the benefits available through loan modification.  Throughout the infomercial, current news clips from Senator Barack Obama, President George W. Bush, Federal Reserve Chairman Ben Bernanke, and Field Correspondents in New York and Washington DC provide the high impact content that makes CRISIS ON MAIN STREET so unique.

“The response continues to exceed even our expectations, says Dave Riemann, Senior VP, JCR Advertising.  National as well as regional Lead volumes continue to deliver more qualified modifications for a lower deliverable lead cost, then any other source.  We also just launched the Latino version of Crisis on Main Street with results that surpassed the general market.  One of the benefits that lead buyers see is that our thirty minute infomercial is supported with a loan modification lead program that allows loss mitigation companies to ramp quickly.  JCR provides live 24/7 answering service and website can process loan modification applications from simple pre-screened applications to full files with complete income, expense work sheets, DTI calculations and more. I don’t know of any other campaign that can be implemented in as little as seven to ten days that delivers immediate lead volume”

Loan Modification companies can participate with our CRISIS ON MAIN STREET locally or nationally, with a seven to-ten day turn-around.  CRISIS ON MAIN STREET is available on major broadcast TV stations, CBS, FOX, ABC, Fox Sports, Telemundo, Univsion, Azteca, plus national cable networks.

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