Brokers who deal in mortgages know that obtaining worthwhile leads can be difficult in this highly competitive industry.  If you are interested in buying internet mortgage leads you will soon come to realize that online mortgage leads have many benefits over other lead-obtaining methods.  Along with understanding the benefits, you will also want to know what sources to turn to online that allow you to choose filters, states, loan type, loan amount, and more.  Customizing your leads like this is very important to benefiting the most from them.

• FHA Leads
• Mortgage Refinance Leads
• Purchase Leads

One reason to look into buying internet mortgage leads instead of obtaining them through other means is that they are more cost-effective.  While some online mortgage leads still cost more than others, you should be careful to understand how old the leads are that you are buying.  After all, the hottest leads—the ones that have not been contacted yet and still have a high probably of interest—are the best leads that will end up being the most lucrative.  Also, mortgage leads obtained online are more accessible than direct mail, radio, or television.  Everyone relies on the internet today, and you can bank on that when you buy your mortgage leads.

Cost-Effective and Accessible Online Mortgage Leads

One popular source to turn to is called Lending Tree.  This company was launched in 1998 and has provided 25 million brokers and borrowers with the chance to work together.  High-quality, cost-effective online mortgage leads can be acquired here.  Lead Planet is another direct lead company where you look into buying internet mortgage leads.  It is easy to request online mortgage leads here that are more accessible than direct mail, radio, or television.  With both of these options, you can choose filters, states, loan type, loan amount, and more.  Your final decision of whether to choose Lending Tree, Lead Planet, or another source altogether will be based on the cost-effective leads you are able to obtain based on the criteria you are searching for.

Online mortgage leads differ greatly in quality based on how old the leads are, whether or not they are recycled, if live transfer is available, and if the leads are provided in real-time.  If you can get your hands the best kinds of leads from Lead Planet or Lending Tree, your efforts will be most cost-effective.  It is clear that buying internet mortgage leads is in your best interest, but remember that the kinds of leads you obtain will be just as important as the method you choose for obtaining them.

 

Most loan professionals are aware that as lending guidelines change so does the demand for a variety of mortgage lead types.  As new loan programs arise, new lending niches are created and this changes the popularity for online mortgage leads. 

In 2011 there could be a shift in internet mortgage leads requested.  Here are what we forecast as the most sought after leads this year.

1. FHA Leads - This government program continues to support most brokers and lenders because the FHA mortgage programs have more flexible credit guidelines than conventional and jumbo loan products.

2. VA Leads - Once again, the VA loan product is the most aggressive loan for refinancing or buying. The only issue is that only military personnel, family or veterans qualify.

3.  Purchase Leads – The home buying market is coming back.  Rates remain very affordable and home prices have fallen to an appealing level for first time homebuyers and homeowners that plan to move in 2011.

4. Mortgage Refinance Leads – Let’s face it brokers and lenders are addicted to refinance leads but the volume will be down significantly from 2010 levels because rates are higher.

5. Reverse Mortgage Leads - There are still a lot of homeowners out there that will benefit from a reverse home loan.

 

Most loan companies can reference a bad experience buying online mortgage leads.  The sad reality is that it is much easier to fail at internet mortgage lead buying than it is to have success.  As the cost to originate loans continues to rise, the profit margins are thinning out you must be a good steward with your mortgage marketing dollars.

Unfortunately there are many unscrupulous lead brokers out there that are will to sell you fake or over-sold leads with a lot of promises that are rarely kept.  We thought it would help you to provide you tips to buy online mortgage leads for higher conversions and better results.  Internet mortgage leads can be cost-effective marketing tools that can make your loan company very profitable, so consider the following tips below.  Buidling a relationship with a genuine online mortgage marketer can be very difficult.  When the mortgage market crashed a few years ago, most online lead companie went under because the attrition of mortgage lead buyers was so great.  Finding one that survived the market shake-down will be a challenging but crucial task for those in charge of a marketing busget for a loan company.

1. Find a Lead Company that Generates their own Mortgage Leads Online.  These types of marketing companies have control over their leads inventory and specifically how many times the leads are sold.  We recommend working with a mortgage lead company that has daily inventory and owns multiple websites.

2. Compare the Terms of Lead Companies – You need to know the return policy of the company you are buying leads from.  Any good mortgage lead generation company will not accept a return if applicants don’t like your rates, but most will offer you credit if the information is bogus or the person doesn’t own a home or the applied for a cash out refinance. Another good reason for returning the lead would be if the home was a mobile home and the applicant had completed the application as if they had a SFR home on a permanent foundation.

3. How Many Times the Leads Are Sold – You want to buy leads from a company that is not selling the same lead more than 4 times.  Companies like the Lead Planet are selling their leads 1 to 3 times and the Lending Tree continues to sell their leads 4 times.  Some lead companies are selling the same lead 10 times.  Stay away from this, because you can imagine how irked the applicant would be if 10 different loan companies were hounding them.

4. Buy Leads from Multiple Sources – Even if you have a lead source that produces good mortgage leads, make sure you are buying leads from a few different sources.  Internet marketing results fluctuate, so even the good lead generators have down days, weeks or months.  Do not put all your marketing eggs in one basket.

 

Lead Planet announced today a new promotion that includes free home loan leads for new accounts.  As of Oct. 25, the San Diego based mortgage marketing company is offering 50 free purchase leads with all 100 lead orders from new clients.  The Lead Planet specializes in internet mortgage leads that they generate from their 250 site network online.   The  “50 free lead program” is available for a limited time until November 15^th, 2010.  Consider their mortgage marketing options like custome websites, SEO and custom lead generation campaigns. 

Conforming Leads FHA Mortgage Leads VA Leads Refinance Leads Debt Relief Leads Loan Mod Leads Home Purchase Leads

 

To learn more about the free lead incentives, call 888-271-9581.

 

Over the last twenty years mortgage broker leads have shifted from direct mail to internet mortgage marketing.  In 2010, U.S. Consumers are more likely to go online to search for mortgage brokers to help them get the best rate for refinancing or home buying.  If you would have told me that in 1995, when I started originated that people would prefer to go online to apply for a home loan I would have fell out of my chair laughing.  Back then, direct mail consistenly delivered quality mortgage leads, but a few years later everything changed with the advent of the internet.  Now consumers go online 24 hours a day and apply for a mortgage at their convience.  At the same time, loan professionals can now get internet mortgage leads 24 hours a day. 

We offer a wide range of live mortgage leads nationally.  Mortgage brokers can choose from the following types:

• FHA Leads
• VA Leads
• Streamline Leads
• Purchase Leads
• Refinance Leads
• Home Equity Leads

MLV is a mortgage lead provider that generated loan leads online for thousands of brokers and lenders every day.

 

Business.com published a helpful report on lead generation. The marketing article is an indepth step by step on how to generate more mortgage leads. Once again, this report goes beyond mortgage lead generation in an effort to increase sales and conversions ratios.  

The focus is to implement a process of cultivating quality mortgage leads online that meet your lending niches.  The report breaks down several strategies recommended to deliver more relevant leads to your sales team.  For a limited time, Business.com, invites you to the B2B Marketing Summit 2010. 

Tips on Generating Leads Online

• How to convert 11% more home loan leads in the first 24 hours of the loan shopping process.
• How to uncover new opportunities within your mortgage lead generation campaigns with “mortgage turn-down” leads

 

Lead Planet published their monthly mortgage lead survey yesterday.  The mortgage lead generation report surveys a wide range of mortgage websites across the United States and measures the volume of mortgage leads monthly.  According to the mortgage marketing company, mortgage leads rose almost 2% on a seasonally adjusted basis from one month prior.  This report is important to lenders and banks who want help buying mortgage leads and forecasting their monthly marketing budgets

Mortgage refinance lead volumes increased 1.9 % from the previous month.  According to MBA, home refinancing maintains a 78% of the market-share measuring the total applications (purchase and refinance).

Home purchase leads rose nearly 1.4% from one month earlier.  This was the 3^rd straight month that mortgage refinance leads rose.  While this was the 1^st month in the last 3 months that the purchase lead volume rose.  According to a Lead Planet spokesman, “New homebuyers have been a bit tentative since the homebuyer tax credit expired on April 30^th.

The Mortgage Lead Vault offers a wide variety of mortgage loan leads. Loan companies can choose from  conventional, jumbo VA and FHA mortgage leads. We also offer debt settlement and loan modification leads to financial advisors and mortgage relief companies.

 

The Mortgage Bankers Association announced the latest finding for mortgage lead volumes in their report for the week ending July 2, 2010.  The mortgage industry gages consumer interest against MBA’s Weekly Mortgage Applications Survey.  Mortgage marketing executives and lead generation companies like the MBA report as well, because it signals the interest and helps forecast the volume of potential loans in process.  Overall, the mortgage lead volume for home purchase and refinance rose a modest 6.6% on a seasonally adjusted basis from 514.4 one week earlier.  On an unadjusted basis, the Index increased 6.0% compared with the previous week and increased 17.2% compared with the same week one year earlier. 

The refinance lead totals rose 5.9% to 2116.3 from 1998.1 the previous week and the seasonally adjusted Purchase Index increased 7.3% to 280.3 from 261.2 one week earlier.  MBA reported that the Refinance Index rose 12.6% from the previous week and is the highest Refinance Index observed in the survey since the week ending May 22, 2009.

The home purchase lead volumes dipped 3.3% from one week earlier. The unadjusted Purchase Index decreased 3.8% compared with the previous week and was 36.0% lower than the same week one year ago. According to MBA’s vice president Michael Fratantoni,”As the financial market continues to show signs of volatility, mortgage rates dropped again last week, with rates on 15-year loans reaching a record low for the MBA survey.  Fratantoni continued, “Home loan applications dropped for the seventh time in the last eight weeks, keeping the purchase index near 13-year lows.”

According to Lead Planet, economist, Kevin Grant, “The refinance lead activity has been surging since the homebuyer tax credits expired at the end of April.”  Grant continued, “Interest rates have crept lower and homeowners appear to be making one last attempt to for mortgage refinancing in an effort to lock into a fixed rate loan when the market bottoms out for low interest rates.”  Mortgage refinance leads have made up of nearly 77% of all mortgage loan activity online last week. MBA reported that this was the highest market-share for refinance leads in the weekly survey since April 2009.   Article was written by Timmy Jackson

 

The Lead Planet publishes another article worth reading if you care about maximizing your mortgage marketing dollars.  The mortgage lead company discussed the importance of working purchase and refinance leads in today’s mortgage industry climate.  Lead Planet founder, Bryan Dornan said, “Rates may be at record lows but guidelines are the tightest they have been in at least 15 years.”  Dornan continued, “Loan officers need to multi task more and build some relationships that start with purchase leads.”  It’s a purchase market that is flourishing right now.  Home purchase loans have a priority with loans in process for the major banks like BofA, Chase and Wells Fargo. 

The Lead Planet points out that direct mail marketing costs have risen and the return rates have been lower because of the saturation. Most mortgage shops “are surviving with internet mortgage leads, but the companies that seem to be funding the most loans every month are the shops that are buying both purchase and refinance leads.”  The Lead Planet recommends buying blended mix of both purchase and refinance leads.  Take a minute and call the Lead Planet at 619-600-5720 and get a complimentary mortgage lead evaluation.  Read the original article online at > Originate More Loans Buying Purchase and Refinance Leads.

 

Mortgage lead sales continue to rise as many loan companies are looking to expand their market-share while interest rates are at record lows.  According to Lead Planet founder, Bryan Dornan, “Consider the cost per funding rather than the cost per lead.  Many lead brokers sell cheap mortgage leads but at when you evaluate the results, that company ends up having a higher cost to funding ratio. So why focus on buying leads solely because they are cheap?  Buying cheap leads from brokers will end up driving your loan officers’ nuts and drives up your credit report bills.  It is clearly more cost-effective to get better mortgage marketing and buy mortgage leads that cost a little more up front, but actually offer a reduced cost to funding ratio.

Some other tips for purchasing home loan leads that Dornan recommends are predicated on developing a good relationship with the lead generation company that provides stellar customer service.  Call 888-271-9581 to get a free evaluation on mortgage lead buying.  Our account managers will assess you needs, niches and then make a recommendation for buying mortgage leads.  There is no cost or obligation for the lead generation consultation so you have nothing to lose.

 

Any loan shop that’s still in business will tell you that buying mortgage leads is a challenging task in mortgage marketing. In a recent press release, the Lead Planet revealed, there contention that there is “an art to buying mortgage leads online.”  The mortgage lead generation company posted an article that discusses some of the secrets to purchasing internet mortgage leads that every loan shop wants to know.  Brokers and lenders should figure out the lead buying game some skill if they want to maximize their opportunities on the mortgage leads they invested in.  Lead Planet did recommend interfacing a proven lead management system like the Lead Mailbox or Leads 360.  Even if you have a great team of loan officers and all the lead management tools under the sun it’s all for nothing if you don’t have quality mortgage leads to work with.  If you want the low-down on the mortgage lead buying secrets, read the original article at the Lead Planet Blog > Mortgage Lead Buying Secrets

 

The San Diego based mortgage lead company, Lead Planet announced Monday that the company was rolling out new incentives for companies seeking advanced mortgage lead generation services.  The lead generation company provides internet mortgage leads to banks, mortgage lender and brokers nationally.  The Lead Planet has been selling exclusive leads and generating mortgage leads online organically for over a decade.  Now the lead company has partnered with Nationwide Marketing in an effort to extend their services to include mortgage SEO, mortgage marketing and web development for mortgage, real estate and debt relief companies. 

 

The Mortgage Lead Vault is pleased to announce the vintage mortgage lead package.  We offer aged mortgage leads to loan companies looking to buy discounted leads in bulk for purposes of  loan modification and mortgage origination.  This is a new lead buying option that only costs a fraction of most mortgage marketing. 

Looking for Cheap Mortgage Leads? 

For a limited time, we are offering aged mortgage leads at discounted price to lenders, brokers, loan modification companies, debt settlement firms and credit repair organizations. The more vintage leads you buy, the more significant saving you will realize.

According to MLV account executive, Borris Brooks, “Many loan modification and debt settlement companies succeed with buying aged mortgage leads.  Qualifying for a mortgage refinance is so difficult, that after being denied by lenders a few times, people are more open to financial alternitives like loan modifications and debt settlement.”

This vintage leads offer will not last forever, so call MLV for more information and pricing.

Take advantage of leads packages ranging from $1 to $8 a lead. 

Call 619-600-5720 to get learn more about your vintage lead buying options.

 

The volume for Missouri mortgage leads continues to rise in 2010, as home values in the “Show Me” state have started to rebound.  In an effort to help match Missouri borrowers with competitive lenders, the Mortgage Lead Vault announced Missouri Mortgage Leads would be offered at a flat $12 for the rest of January.  MLV recently announced alliances with the Lead Planet and Lenders Nationwide.  Missouri loan originators can purchase FHA leads, VA Leads and conventional Missouri leads for a flat discounted price of $12 per lead.  Choose from non-exclusive and exclusive mortgage lead campaigns.  Call 619-600-5720 to get started.

 

More and more lending professionals are buying New York mortgage leads in 2010 because the loan amount average is one of the highest in the country. New York consumers are submitting loan applications in higher than normal level.  Many New York mortgage companies are excited for the business.  Get pre-approved for a home purchase loan or compare refinance rates from national lenders. 

According to a Lead Planet spokesman, “The demand for New York mortgage leads has risen in the last few months because borrowers want to lock into a low rate loan while the Fed has kept mortgage rates at record levels.  According to Freddie Mac, New York mortgage rates averaged 4.875% for a fixed 30-year home loan. New York housing is becoming more affordable for many consumers.”  FHA leads continues to be the most popular lead type because the guidelines are more flexible for credit and equity.

Call 619-600-5720 for a free mortgage marketing evaluation in regards to purchasing New York mortgage leads.

 

Newer Posts »