The focus is to implement a process of cultivating quality mortgage leads online that meet your lending niches.  The report breaks down several strategies recommended to deliver more relevant leads to your sales team.  For a limited time, Business.com, invites you to the B2B Marketing Summit 2010. 

Tips on Generating Leads Online

• How to convert 11% more home loan leads in the first 24 hours of the loan shopping process.
• How to uncover new opportunities within your mortgage lead generation campaigns with “mortgage turn-down” leads

Mortgage refinance lead volumes increased 1.9 % from the previous month.  According to MBA, home refinancing maintains a 78% of the market-share measuring the total applications (purchase and refinance).

Home purchase leads rose nearly 1.4% from one month earlier.  This was the 3^rd straight month that mortgage refinance leads rose.  While this was the 1^st month in the last 3 months that the purchase lead volume rose.  According to a Lead Planet spokesman, “New homebuyers have been a bit tentative since the homebuyer tax credit expired on April 30^th.

The Mortgage Lead Vault offers a wide variety of mortgage loan leads. Loan companies can choose from  conventional, jumbo VA and FHA mortgage leads. We also offer debt settlement and loan modification leads to financial advisors and mortgage relief companies.

The refinance lead totals rose 5.9% to 2116.3 from 1998.1 the previous week and the seasonally adjusted Purchase Index increased 7.3% to 280.3 from 261.2 one week earlier.  MBA reported that the Refinance Index rose 12.6% from the previous week and is the highest Refinance Index observed in the survey since the week ending May 22, 2009.

The home purchase lead volumes dipped 3.3% from one week earlier. The unadjusted Purchase Index decreased 3.8% compared with the previous week and was 36.0% lower than the same week one year ago. According to MBA’s vice president Michael Fratantoni,”As the financial market continues to show signs of volatility, mortgage rates dropped again last week, with rates on 15-year loans reaching a record low for the MBA survey.  Fratantoni continued, “Home loan applications dropped for the seventh time in the last eight weeks, keeping the purchase index near 13-year lows.”

According to Lead Planet, economist, Kevin Grant, “The refinance lead activity has been surging since the homebuyer tax credits expired at the end of April.”  Grant continued, “Interest rates have crept lower and homeowners appear to be making one last attempt to for mortgage refinancing in an effort to lock into a fixed rate loan when the market bottoms out for low interest rates.”  Mortgage refinance leads have made up of nearly 77% of all mortgage loan activity online last week. MBA reported that this was the highest market-share for refinance leads in the weekly survey since April 2009.   Article was written by Timmy Jackson

The Lead Planet points out that direct mail marketing costs have risen and the return rates have been lower because of the saturation. Most mortgage shops “are surviving with internet mortgage leads, but the companies that seem to be funding the most loans every month are the shops that are buying both purchase and refinance leads.”  The Lead Planet recommends buying blended mix of both purchase and refinance leads.  Take a minute and call the Lead Planet at 619-600-5720 and get a complimentary mortgage lead evaluation.  Read the original article online at > Originate More Loans Buying Purchase and Refinance Leads.

Some other tips for purchasing home loan leads that Dornan recommends are predicated on developing a good relationship with the lead generation company that provides stellar customer service.  Call 888-271-9581 to get a free evaluation on mortgage lead buying.  Our account managers will assess you needs, niches and then make a recommendation for buying mortgage leads.  There is no cost or obligation for the lead generation consultation so you have nothing to lose.

Looking for Cheap Mortgage Leads? 

For a limited time, we are offering aged mortgage leads at discounted price to lenders, brokers, loan modification companies, debt settlement firms and credit repair organizations. The more vintage leads you buy, the more significant saving you will realize.

According to MLV account executive, Borris Brooks, “Many loan modification and debt settlement companies succeed with buying aged mortgage leads.  Qualifying for a mortgage refinance is so difficult, that after being denied by lenders a few times, people are more open to financial alternitives like loan modifications and debt settlement.”

This vintage leads offer will not last forever, so call MLV for more information and pricing.

Take advantage of leads packages ranging from $1 to $8 a lead. 

Call 619-600-5720 to get learn more about your vintage lead buying options.

According to a Lead Planet spokesman, “The demand for New York mortgage leads has risen in the last few months because borrowers want to lock into a low rate loan while the Fed has kept mortgage rates at record levels.  According to Freddie Mac, New York mortgage rates averaged 4.875% for a fixed 30-year home loan. New York housing is becoming more affordable for many consumers.”  FHA leads continues to be the most popular lead type because the guidelines are more flexible for credit and equity.

Call 619-600-5720 for a free mortgage marketing evaluation in regards to purchasing New York mortgage leads.