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Mortgage Leads that Convert

Mortgage Lead Vault has numerous mortgage loan portals that receive high traffic and a significant amount of quality mortgage leads from consumers that want to refinance, purchase or request a loan modification from a lending professional.
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Last month the Obama administration announced a new refinance solution that intended to help borrowers that had negative home equity and were unable to refinance their home. The federal government announced these new changes that aimed to simplify the refinance process for distressed borrowers who owe more on their home loans than their houses are worth. Millions of homeowner have been unable to meet the standards of a refinance loan set forth by conventional lenders so the revised government initiative will hopefully provide some much-needed payment relief to struggling consumers nationally. According to several sources, defaults on 2nd mortgage products have leveled off this year.

There are several criteria that must be met to qualify for the updated Home Affordable Refinance Program, though. For instance, your current loan-to-value ratio must be greater than 80%. The new HARP program has no loan to value restrictions so more underwater homeowners have a new opportunity to refinance their mortgage.

The Lead Planet announced they were generating HARP leads and this is a good indication that the lenders are seeking underwater mortgage leads. We will be working with several lead generators in addition to the Lead Planet in an effort to improve mortgage marketing leads for lending sources across the country.

The changes to HARP mortgage program are intended to help homeowners who are current on their loans but have been unable to take advantage of historically low interest rates by refinancing because they are “underwater” on their mortgages.



Lead Planet announced today a new promotion that includes free home loan leads for new accounts.  As of Oct. 25, the San Diego based mortgage marketing company is offering 50 free purchase leads with all 100 lead orders from new clients.  The Lead Planet specializes in internet mortgage leads that they generate from their 250 site network online.   The  “50 free lead program” is available for a limited time until November 15th, 2010.  Consider their mortgage marketing options like custom websites, SEO and custom lead generation campaigns.


  • Conforming Leads
  • FHA Mortgage Leads
  • VA Leads
  • Refinance Leads
  • Debt Relief Leads
  • Loan Mod Leads
  • Home Purchase Leads


To learn more about the free lead incentives, call 888-271-9581.



The Lead Planet announced several new lead generation initiatives for loan companies looking to increase their local market-share by purchasing high quality internet mortgage leads.  Companies like The Lending Tree and Lead Planet have extended new internet mortgage marketing strategies that are worth considering. The Mortgage Lead Vault is an internet mortgage lead company that offers a wide range of lead types such as:

  • Conventional Refinance Leads
  • FHA Mortgage Leads
  • VA Loan Leads
  • New Home Buying Leads
  • Jumbo Mortgage Leads
  • Loan Modification Leads
  • Underwater Refinance Leads
  • Foreclosure Relief Leads
  • Debt Settlement Leads
  • HARP Mortgage Leads
  • Streamline Refi Leads

Get started with an internet mortgage marketing program today that meets your budget and helps your business grow!



Brokers need to increase their business through increased sides.  Mortgage lenders and brokers should bolster their internet mortgage marketing and empower their loan officers with capabilities that enable them to initially impress prospects and nurture relationships with their borrowers.

Internet mortgage marketing can help establish sustainable value to a prospect that is internet savvy. Generating warm leads online can be a very cost-effective approach to marketing and lead generation.  According to internet marketing guru, Mario Urutia, “Companies like the Lead Planet and Core Logic understand how to prospect and connect consumers with finance professionals seamlessly.”

CoreLogic announced AgentAchieve’s CRM for lead management, website management and listing Notifications allow lenders and brokers to generate, capture, convert and close more real estate and mortgage leads, yielding greater profitability for their business. These tools could help match applicants who need a sub-prime mortgage product.

  • AgentAchieve provides an easy-to-use, single entry-point for contact management, client marketing plans, and automated listing notifications
  • AgentAchieve’s unique automation methods mean your agents will appear constantly in touch with their clients.
  • Utilize advanced property data to gain insight into consumer behavior and attract consumers to your websites.



Show me a loan shop that doesn’t want better mortgage leads and I’ll show you a company that is not going to make it in this competitive market. Most of you have heard how important social media marketing is to your mortgage marketing strategy, but many of you are not sure why…or even how to get started. If you’re ready to improve your reputation online and increase the conversion rate on the internet mortgage leads let’s get started.

Drive Better Mortgage Leads with Social Media Networks

Do you want to integrate Facebook into your mortgage marketing plan? Now you can learn how to expand mortgage lead generation with a business Facebook page. You’ll be ready to set up your own page and will have plenty of ideas to hit the ground running to use it effectively!

You’ll also learn how to approach building a fan base and find out the facts that you need to know in order to make wise decisions about how to integrate your Facebook page into your marketing communications strategy.

Search engine optimization, reputation management and Facebook can work together positively to maximize your exposure online.  Believe it or not, Facebook, YouTube and even Twitter have their place in your mortgage marketing campaigns. Take advantage of today’s technology and add social media to your marketing plan for 2011.

Mortgage-Marketing Objectives:

  • Find out why Facebook should be part of your marketing strategy
  • Understanding the concept inbound social media marketing, as well as its power and benefits
  • How to create a Facebook page for your mortgage company
  • Establishing appropriate settings and applications
  • Building and managing your fans
  • Do’s and don’ts of using your business Facebook page effectively

For more details, contact the Lead Planet or visit the Mortgage Training Center online.



Mortgage Broker Leads

14th September 2010

Over the last twenty years mortgage broker leads have shifted from direct mail to internet mortgage marketing.  In 2010, U.S. Consumers are more likely to go online to search for mortgage brokers to help them get the best rate for refinancing or home buying.  If you would have told me that in 1995, when I started originated that people would prefer to go online to apply for a home loan I would have fell out of my chair laughing.  Back then, direct mail consistenly delivered quality mortgage leads, but a few years later everything changed with the advent of the internet.  Now consumers go online 24 hours a day and apply for a mortgage at their convience.  At the same time, loan professionals can now get internet mortgage leads 24 hours a day. 

We offer a wide range of live mortgage leads nationally.  Mortgage brokers can choose from the following types:

MLV is a mortgage lead provider that generated loan leads online for thousands of brokers and lenders every day.



Lead Generation Tips

25th August 2010 published a helpful report on lead generation. The marketing article is an indepth step by step on how to generate more mortgage leads. Once again, this report goes beyond mortgage lead generation in an effort to increase sales and conversions ratios.  

The focus is to implement a process of cultivating quality mortgage leads online that meet your lending niches.  The report breaks down several strategies recommended to deliver more relevant leads to your sales team.  For a limited time,, invites you to the B2B Marketing Summit 2010. 

Tips on Generating Leads Online

  • How to convert 11% more home loan leads in the first 24 hours of the loan shopping process.
  • How to uncover new opportunities within your mortgage lead generation campaigns with “mortgage turn-down” leads


Most banklers and loan officers will won’t be shy about telling you that working California mortgage leads is more challenging then it has been it past years.  Nationwide reported that San Diego mortgage rates were lower for VA and FHA loans.  The Lead Planet, a San Diego based mortgage lead generation company indicated last week that the volume for California mortgage leads was up 20% in July.  The mortgage lead generator also reported that California mortgage refinance leads were up nearly 13% from the previous month and that California purchase leads were up over 8% from the previous month totals.  Over the last ten years, California refinance leads have been the most popular lead requested by loan companies in all 50 states.  by Many brokers have been resistant to work with California purchase leads in the past, but mortgage refinance leads are so difficult to qualify for that lending companies are becoming much more open minded to work with new home buyers. 

The Mortgage Lead Vault offers a wide variety of loan leads in all 50 states.  Presently our inventory of California mortgage leads is the highest in the nation.  We also have a high volume of Virginia, Florida and Texas mortgage leads.  Loan companies can select from same-day, live mortgage leads.  We also offer aged mortgage leads and loan modification leads for companies looking for a fresh mortgage marketing strategy. 

 Choose the following California Mortgage Lead Filters  California Refinance Leads Purchase Leads in California

 California Jumbo Leads

 FHA Leads in California

 California VA Leads

 California Loan Mod Leads



Mortgage lenders and brokers have had a difficult time working California leads because so many homeowners are under-water.  Top loan originator Beau Hollingsworth who works for iServe Lending, a direct mortgage lender who is headquarters reside in San Diego California, said, “I have been originating home loans in California for over a decade now and I have never seen so many good borrowers under-water with their mortgage.”  Hollingsworth continued, “We have access to government programs like the Home Affordable Refinance Program, but so many homeowners do not meet all of Fannie Mae or Freddie Mac’s guidelines.”  The experienced mortgage executive said that she likes working with California mortgage leads, because she really feels for the West Coast borrowers and she well-versed on the state real estate laws, in addition to the licensing she has obtained. 

Rumor has it that HUD is rolling out the FHA short refinance program nationally and this may really help loan companies originating in California because so many loan applicants are coming up short on home value that is preventing them from qualifying for traditional home refinance programs.


Mortgage Lead Volumes Rise

05th August 2010

Lead Planet published their monthly mortgage lead survey yesterday.  The mortgage lead generation report surveys a wide range of mortgage websites across the United States and measures the volume of mortgage leads monthly.  According to the mortgage marketing company, mortgage leads rose almost 2% on a seasonally adjusted basis from one month prior.  This report is important to lenders and banks who want help buying mortgage leads and forecasting their monthly marketing budgets

Mortgage refinance lead volumes increased 1.9 % from the previous month.  According to MBA, home refinancing maintains a 78% of the market-share measuring the total applications (purchase and refinance).

Home purchase leads rose nearly 1.4% from one month earlier.  This was the 3rd straight month that mortgage refinance leads rose.  While this was the 1st month in the last 3 months that the purchase lead volume rose.  According to a Lead Planet spokesman, “New homebuyers have been a bit tentative since the homebuyer tax credit expired on April 30th.

The Mortgage Lead Vault offers a wide variety of mortgage loan leads. Loan companies can choose from  conventional, jumbo VA and FHA mortgage leads. We also offer debt settlement and loan modification leads to financial advisors and mortgage relief companies.



The Mortgage Bankers Association announced the latest finding for mortgage lead volumes in their report for the week ending July 2, 2010.  The mortgage industry gages consumer interest against MBA’s Weekly Mortgage Applications Survey.  Mortgage marketing executives and lead generation companies like the MBA report as well, because it signals the interest and helps forecast the volume of potential loans in process.  Overall, the mortgage lead volume for home purchase and refinance rose a modest 6.6% on a seasonally adjusted basis from 514.4 one week earlier.  On an unadjusted basis, the Index increased 6.0% compared with the previous week and increased 17.2% compared with the same week one year earlier. 

The refinance lead totals rose 5.9% to 2116.3 from 1998.1 the previous week and the seasonally adjusted Purchase Index increased 7.3% to 280.3 from 261.2 one week earlier.  MBA reported that the Refinance Index rose 12.6% from the previous week and is the highest Refinance Index observed in the survey since the week ending May 22, 2009.

The home purchase lead volumes dipped 3.3% from one week earlier. The unadjusted Purchase Index decreased 3.8% compared with the previous week and was 36.0% lower than the same week one year ago. According to MBA’s vice president Michael Fratantoni,”As the financial market continues to show signs of volatility, mortgage rates dropped again last week, with rates on 15-year loans reaching a record low for the MBA survey.  Fratantoni continued, “Home loan applications dropped for the seventh time in the last eight weeks, keeping the purchase index near 13-year lows.”

According to Lead Planet, economist, Kevin Grant, “The refinance lead activity has been surging since the homebuyer tax credits expired at the end of April.”  Grant continued, “Interest rates have crept lower and homeowners appear to be making one last attempt to for mortgage refinancing in an effort to lock into a fixed rate loan when the market bottoms out for low interest rates.”  Mortgage refinance leads have made up of nearly 77% of all mortgage loan activity online last week. MBA reported that this was the highest market-share for refinance leads in the weekly survey since April 2009.   Article was written by Timmy Jackson