Lead Planet announced today a new promotion that includes free home loan leads for new accounts.  As of Oct. 25, the San Diego based mortgage marketing company is offering 50 free purchase leads with all 100 lead orders from new clients.  The Lead Planet specializes in internet mortgage leads that they generate from their 250 site network online.   The  “50 free lead program” is available for a limited time until November 15^th, 2010.  Consider their mortgage marketing options like custome websites, SEO and custom lead generation campaigns. 

Conforming Leads FHA Mortgage Leads VA Leads Refinance Leads Debt Relief Leads Loan Mod Leads Home Purchase Leads

 

To learn more about the free lead incentives, call 888-271-9581.

 

Brokers need to increase their business through increased sides.  Mortgage lenders and brokers should bolster their mortgage marketing and empower their loan officers with capabilities that enable them to initially impress prospects and nurture relationships with their borrowers.  

Internet mortgage marketing can help establish sustainable value to a prospect that is internet savvy. Generating warm leads online can be a very cost-effective approach to marketing and lead generation.  According to internet marketing guru, Mario Urutia, “Companies like the Lead Planet and Core Logic understand how to prospect and connect consumers with finance professionals seamlessly.”

CoreLogic announced AgentAchieve’s CRM for lead management, website management and listing Notifications allow lenders and brokers to generate, capture, convert and close more real estate and mortgage leads, yielding greater profitability for their business.

• AgentAchieve provides an easy-to-use, single entry-point for contact management, client marketing plans, and automated listing notifications
• AgentAchieve’s unique automation methods mean your agents will appear constantly in touch with their clients.
• Utilize advanced property data to gain insight into consumer behavior and attract consumers to your websites.

 

Show me a loan shop that doesn’t want better mortgage leads and I’ll show you a company that is not going to make it in this competitive market. Most of you have heard how important social media marketing is to your mortgage marketing strategy, but many of you are not sure why…or even how to get started. If you’re ready to improve your reputation online and increase the conversion rate on the internet mortgage leads let’s get started.

Drive Better Mortgage Leads with Social Media Networks

Do you want to integrate Facebook into your mortgage marketing plan? Now you can learn how to expand mortgage lead generation with a business Facebook page. You’ll be ready to set up your own page and will have plenty of ideas to hit the ground running to use it effectively!

You’ll also learn how to approach building a fan base and find out the facts that you need to know in order to make wise decisions about how to integrate your Facebook page into your marketing communications strategy.

Search engine optimization, reputation management and Facebook can work together positively to maximize your exposure online.  Believe it or not, Facebook, YouTube and even Twitter have their place in your mortgage marketing campaigns. Take advantage of today’s technology and add social media to your marketing plan for 2011.

Mortgage Marketing Objectives:

• Find out why Facebook should be part of your marketing strategy
• Understanding the concept inbound social media marketing, as well as its power and benefits
• How to create a Facebook page for your mortgage company
• Establishing appropriate settings and applications
• Building and managing your fans
• Do’s and don’ts of using your business Facebook page effectively

For more details, contact the Lead Planet or visit the Mortgage Training Center online.

 

Lead Planet published their monthly mortgage lead survey yesterday.  The mortgage lead generation report surveys a wide range of mortgage websites across the United States and measures the volume of mortgage leads monthly.  According to the mortgage marketing company, mortgage leads rose almost 2% on a seasonally adjusted basis from one month prior.  This report is important to lenders and banks who want help buying mortgage leads and forecasting their monthly marketing budgets

Mortgage refinance lead volumes increased 1.9 % from the previous month.  According to MBA, home refinancing maintains a 78% of the market-share measuring the total applications (purchase and refinance).

Home purchase leads rose nearly 1.4% from one month earlier.  This was the 3^rd straight month that mortgage refinance leads rose.  While this was the 1^st month in the last 3 months that the purchase lead volume rose.  According to a Lead Planet spokesman, “New homebuyers have been a bit tentative since the homebuyer tax credit expired on April 30^th.

The Mortgage Lead Vault offers a wide variety of mortgage loan leads. Loan companies can choose from  conventional, jumbo VA and FHA mortgage leads. We also offer debt settlement and loan modification leads to financial advisors and mortgage relief companies.

 

The Mortgage Bankers Association announced the latest finding for mortgage lead volumes in their report for the week ending July 2, 2010.  The mortgage industry gages consumer interest against MBA’s Weekly Mortgage Applications Survey.  Mortgage marketing executives and lead generation companies like the MBA report as well, because it signals the interest and helps forecast the volume of potential loans in process.  Overall, the mortgage lead volume for home purchase and refinance rose a modest 6.6% on a seasonally adjusted basis from 514.4 one week earlier.  On an unadjusted basis, the Index increased 6.0% compared with the previous week and increased 17.2% compared with the same week one year earlier. 

The refinance lead totals rose 5.9% to 2116.3 from 1998.1 the previous week and the seasonally adjusted Purchase Index increased 7.3% to 280.3 from 261.2 one week earlier.  MBA reported that the Refinance Index rose 12.6% from the previous week and is the highest Refinance Index observed in the survey since the week ending May 22, 2009.

The home purchase lead volumes dipped 3.3% from one week earlier. The unadjusted Purchase Index decreased 3.8% compared with the previous week and was 36.0% lower than the same week one year ago. According to MBA’s vice president Michael Fratantoni,”As the financial market continues to show signs of volatility, mortgage rates dropped again last week, with rates on 15-year loans reaching a record low for the MBA survey.  Fratantoni continued, “Home loan applications dropped for the seventh time in the last eight weeks, keeping the purchase index near 13-year lows.”

According to Lead Planet, economist, Kevin Grant, “The refinance lead activity has been surging since the homebuyer tax credits expired at the end of April.”  Grant continued, “Interest rates have crept lower and homeowners appear to be making one last attempt to for mortgage refinancing in an effort to lock into a fixed rate loan when the market bottoms out for low interest rates.”  Mortgage refinance leads have made up of nearly 77% of all mortgage loan activity online last week. MBA reported that this was the highest market-share for refinance leads in the weekly survey since April 2009.   Article was written by Timmy Jackson

 

The Lead Planet publishes another article worth reading if you care about maximizing your mortgage marketing dollars.  The mortgage lead company discussed the importance of working purchase and refinance leads in today’s mortgage industry climate.  Lead Planet founder, Bryan Dornan said, “Rates may be at record lows but guidelines are the tightest they have been in at least 15 years.”  Dornan continued, “Loan officers need to multi task more and build some relationships that start with purchase leads.”  It’s a purchase market that is flourishing right now.  Home purchase loans have a priority with loans in process for the major banks like BofA, Chase and Wells Fargo. 

The Lead Planet points out that direct mail marketing costs have risen and the return rates have been lower because of the saturation. Most mortgage shops “are surviving with internet mortgage leads, but the companies that seem to be funding the most loans every month are the shops that are buying both purchase and refinance leads.”  The Lead Planet recommends buying blended mix of both purchase and refinance leads.  Take a minute and call the Lead Planet at 619-600-5720 and get a complimentary mortgage lead evaluation.  Read the original article online at > Originate More Loans Buying Purchase and Refinance Leads.