Lead Planet published their monthly mortgage lead survey yesterday.  The mortgage lead generation report surveys a wide range of mortgage websites across the United States and measures the volume of mortgage leads monthly.  According to the mortgage marketing company, mortgage leads rose almost 2% on a seasonally adjusted basis from one month prior.  This report is important to lenders and banks who want help buying mortgage leads and forecasting their monthly marketing budgets

Mortgage refinance lead volumes increased 1.9 % from the previous month.  According to MBA, home refinancing maintains a 78% of the market-share measuring the total applications (purchase and refinance).

Home purchase leads rose nearly 1.4% from one month earlier.  This was the 3^rd straight month that mortgage refinance leads rose.  While this was the 1^st month in the last 3 months that the purchase lead volume rose.  According to a Lead Planet spokesman, “New homebuyers have been a bit tentative since the homebuyer tax credit expired on April 30^th.

The Mortgage Lead Vault offers a wide variety of mortgage loan leads. Loan companies can choose from  conventional, jumbo VA and FHA mortgage leads. We also offer debt settlement and loan modification leads to financial advisors and mortgage relief companies.

 

The Lead Planet publishes another article worth reading if you care about maximizing your mortgage marketing dollars.  The mortgage lead company discussed the importance of working purchase and refinance leads in today’s mortgage industry climate.  Lead Planet founder, Bryan Dornan said, “Rates may be at record lows but guidelines are the tightest they have been in at least 15 years.”  Dornan continued, “Loan officers need to multi task more and build some relationships that start with purchase leads.”  It’s a purchase market that is flourishing right now.  Home purchase loans have a priority with loans in process for the major banks like BofA, Chase and Wells Fargo. 

The Lead Planet points out that direct mail marketing costs have risen and the return rates have been lower because of the saturation. Most mortgage shops “are surviving with internet mortgage leads, but the companies that seem to be funding the most loans every month are the shops that are buying both purchase and refinance leads.”  The Lead Planet recommends buying blended mix of both purchase and refinance leads.  Take a minute and call the Lead Planet at 619-600-5720 and get a complimentary mortgage lead evaluation.  Read the original article online at > Originate More Loans Buying Purchase and Refinance Leads.

 

Buying mortgage leads online is an ongoing process.  Another good method to maximize marketing is to simply talk you’re your colleagues about which lead companies they like and dislike.  Find out about their lead buying experiences and you will likely gain more insight on new mortgage lead company.  It is important to remember that often your friends and colleagues are still your competition don’t expect full disclosure on their best marketing sources. 

Research a variety of mortgage lead generation companies. Quite often lead companies’ quality will vary, so buying from a variety of online mortgage lead companies is recommended. The cost of internet mortgage leads will vary significantly.  For example, a live transfer lead will range from $25 to $75 depending on filters and quality.  A non-exclusive mortgage lead will range in cost from $10 to $25. The conversion rate for mortgage leads will vary greatly as well and that’s why it is important to buy leads from multiple lead companies that you trust. 

Partner with an online lead generation company.  Companies such as Like the Lending Tree and the Lead Planet offer leads to mortgage lenders and brokers at a discounted rate if the lead buyers commit to volume buying.

Research the market in which you originate loans. You may find eager applicants in states that you would least expect.  Buy leads that uncover your lending niches.  For example if you do VA and FHA leads, then make sure you buying mortgage leads with these filters. 

Mortgage Lead Management: Track the conversion results. Inspect what you expect.  Manage the mortgage leads you buy and make sure your loan officers are working the leads in a timely manner.  Buy more leads from the company when you figure out which source gives you the best conversion rates. Call 888-271-9581 to speak with a lead sales executive.

 

Any loan shop that’s still in business will tell you that buying mortgage leads is a challenging task in mortgage marketing. In a recent press release, the Lead Planet revealed, there contention that there is “an art to buying mortgage leads online.”  The mortgage lead generation company posted an article that discusses some of the secrets to purchasing internet mortgage leads that every loan shop wants to know.  Brokers and lenders should figure out the lead buying game some skill if they want to maximize their opportunities on the mortgage leads they invested in.  Lead Planet did recommend interfacing a proven lead management system like the Lead Mailbox or Leads 360.  Even if you have a great team of loan officers and all the lead management tools under the sun it’s all for nothing if you don’t have quality mortgage leads to work with.  If you want the low-down on the mortgage lead buying secrets, read the original article at the Lead Planet Blog > Mortgage Lead Buying Secrets

 

More and more loan originators are buying Pennsylvania mortgage leads in last quarter because the conversion rate is well above average compared with other states. Pennsylvania homeowners and new home-buyers go online in high volume searching for Pennsylvania home loan companies to help them get pre-approved for a purchase loan or to simply to refinance their existing mortgage. 

According to Lead Planet founder, Bryan Dornan, a direct lead provider that generates leads nationally, “Pennsylvania mortgage leads have increased in the last few months because rates remain at record low’s and Pennsylvania borrowers are securing more jobs.”  Dornan continued, “With mortgage rates hovering 5%, Pennsylvania housing is more affordable than ever.”  FHA leads continues to be the most popular lead type because the guidelines are more flexible for credit and equity.

Call 619-600-5720 to discuss buying Pennsylvania mortgage leads. 

 

FHA leads are a hot commodity with brokers and lenders today.  Over the years, the Mortgage Lead Vault has become an authority on FHA mortgage leads.  With our proprietary websites we identify a group of loan applicants that need a FHA loan for home purchase or refinance.  We offer discounted refinance leads for mortgage companies that commit to bulk mortgage lead buying. 

We also offer streamline leads with applicants that stated they would like to be contacted by a FHA lender or broker that processes FHA streamline refinance loans.

*           Do you currently have an FHA mortgage? The applicant answered: Yes

*           Have you been late on any payments within the last 12 months?  They answered: No

*           Our goal is to produce leads with borrowers that have at least a 620 credit score

*           No late payments on mortgage within the last year.

Call 619-600-5720 for a Free FHA lead consultation.

 

There are many issues to consider when buying mortgage leads online. Investing marketing dollars requires careful consideration and you must have the ability to track and measure the results of each mortgage lead campaign. When looking for lead companies, start with referrals from your colleagues. The mortgage professionals you trust are typically more valuable than fast talking websites you find on the search engines. There are many companies online selling mortgage leads, but it is imperative that you purchase leads from a source that actually generates the lead on the internet. Buying mortgage leads from a broker can be very risky because you never know how many times the leads has been bought and sold.

Here are a few tips for buying home loan leads to consider: When comparing lead providers, find out how each company actually accumulates their leads. Do they have contests that offer free tickets to U2 or Bruce Springsteen? Do a chance to win $500,000? You need to understand how these companies generate the mortgage leads because you want to buy leads that reflect people interested in getting loans.

The second important consideration is the age of the mortgage lead. Are the leads you are buying real-time, same day or are you purchasing leads that could be weeks old. If you are paying top dollar it is important that the they have been generated in the last 24-36 hours. Fresh mortgage leads obviously have higher conversion ratios. Leads that are weeks old do not convert as well. If you are getting a discount then aged leads may be cost-effective.

If you are working with small budget, then internet mortgage leads are usually a great place to start. Direct mail marketing campaigns are costly and time consuming. Direct mail can produce great results with mortgage marketing, but you need to have significant capital to even consider direct mail campaigns. If you do test some direct mail campaigns, it may be a good idea to invest in good data. Get a mailing list that has been scrubbed and that meets your lending niches. You may be able to find title companies that will even give you a free data, but those are the same prospects that your competition is calling on as well. Exclusive leads can be nice, but they may not be worth the extra money, because. In non-exclusive mortgage leads may provide you significantly more opportunities to close loans.

Bryan Dornan specializes in lead generation and mortgage marketing. He recommends checking out the Lead Planet for mortgage leads. For buying discounted mortgage lead generation, he recommends comparing several online sources.  Article Source: http://EzineArticles.com/?expert=Bryan Dornan