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Mortgage Leads that Convert

Mortgage Lead Vault has numerous mortgage loan portals that receive high traffic and a significant amount of quality mortgage leads from consumers that want to refinance, purchase or request a loan modification from a lending professional.
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With the rates seemingly breaking records each month for the lowest mortgage rates ever being recorded, it is safe to say that we are currently experiencing another “refi boom.”  A few years ago, loan companies began to shift away from marketing to borrowers that wanted to refinance towards consumers that wanted help financing a home.

It’s clear that as the housing market recovers that homeowners will seek home equity and cash refinance loans. That shift in marketing didn’t last long because the rates kept falling and for the average company the process of home refinancing was easier than it was for purchase mortgage transactions. The reality is that more applicants are looking online to compare mortgage refinance programs.

Most lenders prefer the refinance loans because the borrower is more familiar with the process and in most cases ready to move forward with a new loan if it can save them money. There are external factors that often slow down the home purchase process, such as sellers accepting an offer and home buyers being ready to move on a specific property. With fixed refinance rates as low as 3% it is not hard to understand why lenders have focused their mortgage marketing plans on existing homeowners that could save money quickly from refinancing.

The Mortgage Lead Vault has found that most lending companies are committing their resources to service the refi boom. We believe this has created a new opportunity for lenders who market to new home buyers. The increased refinance activity has  caused the price per lead to rise for refinance leads while the price per purchase lead has decreased nearly 20% in the last eighteen months.

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Mortgage Broker Leads

14th September 2010

Over the last twenty years mortgage broker leads have shifted from direct mail to internet mortgage marketing.  In 2010, U.S. Consumers are more likely to go online to search for mortgage brokers to help them get the best rate for refinancing or home buying.  If you would have told me that in 1995, when I started originated that people would prefer to go online to apply for a home loan I would have fell out of my chair laughing.  Back then, direct mail consistenly delivered quality mortgage leads, but a few years later everything changed with the advent of the internet.  Now consumers go online 24 hours a day and apply for a mortgage at their convience.  At the same time, loan professionals can now get internet mortgage leads 24 hours a day. 

We offer a wide range of live mortgage leads nationally.  Mortgage brokers can choose from the following types:

MLV is a mortgage lead provider that generated loan leads online for thousands of brokers and lenders every day.

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Mortgage Lead Volumes Rise

05th August 2010

Lead Planet published their monthly mortgage lead survey yesterday.  The mortgage lead generation report surveys a wide range of mortgage websites across the United States and measures the volume of mortgage leads monthly.  According to the mortgage marketing company, mortgage leads rose almost 2% on a seasonally adjusted basis from one month prior.  This report is important to lenders and banks who want help buying mortgage leads and forecasting their monthly marketing budgets

Mortgage refinance lead volumes increased 1.9 % from the previous month.  According to MBA, home refinancing maintains a 78% of the market-share measuring the total applications (purchase and refinance).

Home purchase leads rose nearly 1.4% from one month earlier.  This was the 3rd straight month that mortgage refinance leads rose.  While this was the 1st month in the last 3 months that the purchase lead volume rose.  According to a Lead Planet spokesman, “New homebuyers have been a bit tentative since the homebuyer tax credit expired on April 30th.

The Mortgage Lead Vault offers a wide variety of mortgage loan leads. Loan companies can choose from  conventional, jumbo VA and FHA mortgage leads. We also offer debt settlement and loan modification leads to financial advisors and mortgage relief companies.

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