The volume for Missouri mortgage leads continues to rise in 2010, as home values in the “Show Me” state have started to rebound.  In an effort to help match Missouri borrowers with competitive lenders, the Mortgage Lead Vault announced Missouri Mortgage Leads would be offered at a flat $12 for the rest of January.  MLV recently announced alliances with the Lead Planet and Lenders Nationwide.  Missouri loan originators can purchase FHA leads, VA Leads and conventional Missouri leads for a flat discounted price of $12 per lead.  Choose from non-exclusive and exclusive mortgage lead campaigns.  Call 619-600-5720 to get started.

 

More and more loan originators are buying Pennsylvania mortgage leads in last quarter because the conversion rate is well above average compared with other states. Pennsylvania homeowners and new home-buyers go online in high volume searching for Pennsylvania home loan companies to help them get pre-approved for a purchase loan or to simply to refinance their existing mortgage. 

According to Lead Planet founder, Bryan Dornan, a direct lead provider that generates leads nationally, “Pennsylvania mortgage leads have increased in the last few months because rates remain at record low’s and Pennsylvania borrowers are securing more jobs.”  Dornan continued, “With mortgage rates hovering 5%, Pennsylvania housing is more affordable than ever.”  FHA leads continues to be the most popular lead type because the guidelines are more flexible for credit and equity.

Call 619-600-5720 to discuss buying Pennsylvania mortgage leads. 

 

FHA leads are a hot commodity with brokers and lenders today.  Over the years, the Mortgage Lead Vault has become an authority on FHA mortgage leads.  With our proprietary websites we identify a group of loan applicants that need a FHA loan for home purchase or refinance.  We offer discounted refinance leads for mortgage companies that commit to bulk mortgage lead buying. 

We also offer streamline leads with applicants that stated they would like to be contacted by a FHA lender or broker that processes FHA streamline refinance loans.

*           Do you currently have an FHA mortgage? The applicant answered: Yes

*           Have you been late on any payments within the last 12 months?  They answered: No

*           Our goal is to produce leads with borrowers that have at least a 620 credit score

*           No late payments on mortgage within the last year.

Call 619-600-5720 for a Free FHA lead consultation.

 

The Mortgage Lead Vault is pleased to announce $10 Texas Mortgage Leads for the rest of November.  In an effort to boost Texas mortgage loan volumes, MLV has aligned themselves with Lenders Nationwide and Home Loan Wholesale.  Texas brokers and lenders can purchase refinance leads, Texas home loan leads or both.  Texas home values remain steady, so the purchase and refinance market remains strong in the Lone Star State.  Choose from non-exclusive and exclusive mortgage lead campaigns.  Call 619-600-5720 to get started.

 

Mortgage companies continue to buy Maryland mortgage leads even though home equity has been an issue hindering many Maryland homeowners from refinancing.  Lead buyers like Maryland loan leads, because the loan amounts are almost twice the national average.  Since commission and rebate is affected by the size of the loan, lead buying companies like the high loan amount averages with Maryland mortgage leads.  The conversion rate has dropped significantly over the last 3 years, but Maryland still maintains a higher lead conversion rate than most states.  Also consider Virginia Mortgage Leads and Pennsylvania Mortgage Leads for high conversions and cost effective mortgage marketing.

 

More and more brokers are buying Ohio mortgage leads in last quarter because the conversion rate is higher than most states.  Ohio consumers go online in high volume searching for Ohio mortgage companies to help them finance a home or refinance their current mortgage. 

According to Lead Planet, a direct lead provider that generates leads nationally, “Ohio mortgage leads have turned around over the last few months, because Ohio residents are finding jobs and Ohio housing is more affordable than ever.”  FHA leads continues to be the most popular lead type because the guidelines are more flexible for credit and equity.

 

The Lead Planet announced another incentive offering free mortgage leads to mortgage brokers and home loan lenders nationally.  The mortgage lead company rolled out a new lead special for new accounts buying mortgage leads online.  The Lead Planet Company said they will are offering 25 free leads with a new order committed to buying at least 100 internet mortgage leads.  For lending companies looking for a smaller investment, the company is also providing 10 free leads for new accounts that purchase 50 mortgage leads.  Read the original > Free Mortgage Lead Press Release.

 

While Google already helps reverse mortgage lenders generate mortgage leads through Pay Per Click (PPC) ads, the search engine announced it was starting to test Comparison Ads.  The new format allows user to compare multiple relevant offers and make ads more useful for users.  As an example, Google uses a home loan scenario where users searching for “mortgage” may see a promotion from Comparison Ads prompting them to select the type of mortgage they’re looking for and to compare rates and loans offered.  If users click the promotion, they’re taken to a page with more detailed sponsored results. They can choose directly from the offers listed on that page, or they can further refine their search by providing additional information like income and home value.

By giving users the ability to refine their search on a number of relevant attributes, Google says it can show more targeted ads and provide its customers with more valuable internet mortgage leads.  Advertisers will only pay when a user calls the phone number on the business offer or fills out a form to request a quote.  While driving online mortgage leads and comparing ads is still an early-stage feature, Google continues to focus on several methods to enhance the user experience: Speed, Transparency and Privacy remain the focal point for Google’s search engine direction.

Why is Google’s system good for the reverse mortgage industry?  Google offers targeted traffic for mortgage lead providers like Bills.com and Lendingtree through its search engine which they use to generate home loan leads for reverse mortgage lenders.  In a way, Comparison Ads take the “broker” out of the equation and allow the mortgage lender to reach consumers directly through the search engine.

However, reverse mortgage lead providers don’t seem all that worried.  One company that spends a significant amount of money using Google Adwords to generate leads told RMD it’s skeptical of how much an impact the new format will have because reverse mortgage lenders don’t compete nearly as much on rate as most traditional and FHA lenders.

 

The Lead Planet’s Scott Deal will be hosting a conference call on mortgage lead generation using several unique promotional methods that increase conversion rates for loan officers and financial consultants for increased monthly fundings.

1.   Strategies to help loan officers and mortgage brokers maximize internet mortgage leads

2.   Learn how to align your origination team with realtors for building referrals in your local area.

3.   How to manage and maximize mortgage refinance leads to elevate your income.

4.   How to close a high percentage of FHA leads each month for new-homebuyers.

5.   How to use your old mortgage leads to build a bank of business for many years to come

 

Mortgage Lead Vault announced in a recent press release that volumes for mortgage refinance leads had risen significantly.  New opportunities are available for mortgage brokers and lenders seeking quality refinance leads from a company that generated 100% of their own leads. 

Mortgage Lead Vault continues to roll out new websites that produce exclusive mortgage leads online.  We specialize in internet mortgage leads and are leads are sold to no more than 3 mortgage companies.  Increase your conversion ratios on mortgage leads and call Scott Deal at 619-600-5720.