Lead Planet published their monthly mortgage lead survey yesterday.  The mortgage lead generation report surveys a wide range of mortgage websites across the United States and measures the volume of mortgage leads monthly.  According to the mortgage marketing company, mortgage leads rose almost 2% on a seasonally adjusted basis from one month prior.  This report is important to lenders and banks who want help buying mortgage leads and forecasting their monthly marketing budgets

Mortgage refinance lead volumes increased 1.9 % from the previous month.  According to MBA, home refinancing maintains a 78% of the market-share measuring the total applications (purchase and refinance).

Home purchase leads rose nearly 1.4% from one month earlier.  This was the 3^rd straight month that mortgage refinance leads rose.  While this was the 1^st month in the last 3 months that the purchase lead volume rose.  According to a Lead Planet spokesman, “New homebuyers have been a bit tentative since the homebuyer tax credit expired on April 30^th.

The Mortgage Lead Vault offers a wide variety of mortgage loan leads. Loan companies can choose from  conventional, jumbo VA and FHA mortgage leads. We also offer debt settlement and loan modification leads to financial advisors and mortgage relief companies.

 

The Mortgage Bankers Association announced the latest finding for mortgage lead volumes in their report for the week ending July 2, 2010.  The mortgage industry gages consumer interest against MBA’s Weekly Mortgage Applications Survey.  Mortgage marketing executives and lead generation companies like the MBA report as well, because it signals the interest and helps forecast the volume of potential loans in process.  Overall, the mortgage lead volume for home purchase and refinance rose a modest 6.6% on a seasonally adjusted basis from 514.4 one week earlier.  On an unadjusted basis, the Index increased 6.0% compared with the previous week and increased 17.2% compared with the same week one year earlier. 

The refinance lead totals rose 5.9% to 2116.3 from 1998.1 the previous week and the seasonally adjusted Purchase Index increased 7.3% to 280.3 from 261.2 one week earlier.  MBA reported that the Refinance Index rose 12.6% from the previous week and is the highest Refinance Index observed in the survey since the week ending May 22, 2009.

The home purchase lead volumes dipped 3.3% from one week earlier. The unadjusted Purchase Index decreased 3.8% compared with the previous week and was 36.0% lower than the same week one year ago. According to MBA’s vice president Michael Fratantoni,”As the financial market continues to show signs of volatility, mortgage rates dropped again last week, with rates on 15-year loans reaching a record low for the MBA survey.  Fratantoni continued, “Home loan applications dropped for the seventh time in the last eight weeks, keeping the purchase index near 13-year lows.”

According to Lead Planet, economist, Kevin Grant, “The refinance lead activity has been surging since the homebuyer tax credits expired at the end of April.”  Grant continued, “Interest rates have crept lower and homeowners appear to be making one last attempt to for mortgage refinancing in an effort to lock into a fixed rate loan when the market bottoms out for low interest rates.”  Mortgage refinance leads have made up of nearly 77% of all mortgage loan activity online last week. MBA reported that this was the highest market-share for refinance leads in the weekly survey since April 2009.   Article was written by Timmy Jackson

 

The Lead Planet publishes another article worth reading if you care about maximizing your mortgage marketing dollars.  The mortgage lead company discussed the importance of working purchase and refinance leads in today’s mortgage industry climate.  Lead Planet founder, Bryan Dornan said, “Rates may be at record lows but guidelines are the tightest they have been in at least 15 years.”  Dornan continued, “Loan officers need to multi task more and build some relationships that start with purchase leads.”  It’s a purchase market that is flourishing right now.  Home purchase loans have a priority with loans in process for the major banks like BofA, Chase and Wells Fargo. 

The Lead Planet points out that direct mail marketing costs have risen and the return rates have been lower because of the saturation. Most mortgage shops “are surviving with internet mortgage leads, but the companies that seem to be funding the most loans every month are the shops that are buying both purchase and refinance leads.”  The Lead Planet recommends buying blended mix of both purchase and refinance leads.  Take a minute and call the Lead Planet at 619-600-5720 and get a complimentary mortgage lead evaluation.  Read the original article online at > Originate More Loans Buying Purchase and Refinance Leads.

 

Buying mortgage leads online is an ongoing process.  Another good method to maximize marketing is to simply talk you’re your colleagues about which lead companies they like and dislike.  Find out about their lead buying experiences and you will likely gain more insight on new mortgage lead company.  It is important to remember that often your friends and colleagues are still your competition don’t expect full disclosure on their best marketing sources. 

Research a variety of mortgage lead generation companies. Quite often lead companies’ quality will vary, so buying from a variety of online mortgage lead companies is recommended. The cost of internet mortgage leads will vary significantly.  For example, a live transfer lead will range from $25 to $75 depending on filters and quality.  A non-exclusive mortgage lead will range in cost from $10 to $25. The conversion rate for mortgage leads will vary greatly as well and that’s why it is important to buy leads from multiple lead companies that you trust. 

Partner with an online lead generation company.  Companies such as Like the Lending Tree and the Lead Planet offer leads to mortgage lenders and brokers at a discounted rate if the lead buyers commit to volume buying.

Research the market in which you originate loans. You may find eager applicants in states that you would least expect.  Buy leads that uncover your lending niches.  For example if you do VA and FHA leads, then make sure you buying mortgage leads with these filters. 

Mortgage Lead Management: Track the conversion results. Inspect what you expect.  Manage the mortgage leads you buy and make sure your loan officers are working the leads in a timely manner.  Buy more leads from the company when you figure out which source gives you the best conversion rates. Call 888-271-9581 to speak with a lead sales executive.

 

Any loan shop that’s still in business will tell you that buying mortgage leads is a challenging task in mortgage marketing. In a recent press release, the Lead Planet revealed, there contention that there is “an art to buying mortgage leads online.”  The mortgage lead generation company posted an article that discusses some of the secrets to purchasing internet mortgage leads that every loan shop wants to know.  Brokers and lenders should figure out the lead buying game some skill if they want to maximize their opportunities on the mortgage leads they invested in.  Lead Planet did recommend interfacing a proven lead management system like the Lead Mailbox or Leads 360.  Even if you have a great team of loan officers and all the lead management tools under the sun it’s all for nothing if you don’t have quality mortgage leads to work with.  If you want the low-down on the mortgage lead buying secrets, read the original article at the Lead Planet Blog > Mortgage Lead Buying Secrets

 

The volume for Missouri mortgage leads continues to rise in 2010, as home values in the “Show Me” state have started to rebound.  In an effort to help match Missouri borrowers with competitive lenders, the Mortgage Lead Vault announced Missouri Mortgage Leads would be offered at a flat $12 for the rest of January.  MLV recently announced alliances with the Lead Planet and Lenders Nationwide.  Missouri loan originators can purchase FHA leads, VA Leads and conventional Missouri leads for a flat discounted price of $12 per lead.  Choose from non-exclusive and exclusive mortgage lead campaigns.  Call 619-600-5720 to get started.

 

More and more loan originators are buying Pennsylvania mortgage leads in last quarter because the conversion rate is well above average compared with other states. Pennsylvania homeowners and new home-buyers go online in high volume searching for Pennsylvania home loan companies to help them get pre-approved for a purchase loan or to simply to refinance their existing mortgage. 

According to Lead Planet founder, Bryan Dornan, a direct lead provider that generates leads nationally, “Pennsylvania mortgage leads have increased in the last few months because rates remain at record low’s and Pennsylvania borrowers are securing more jobs.”  Dornan continued, “With mortgage rates hovering 5%, Pennsylvania housing is more affordable than ever.”  FHA leads continues to be the most popular lead type because the guidelines are more flexible for credit and equity.

Call 619-600-5720 to discuss buying Pennsylvania mortgage leads. 

 

FHA leads are a hot commodity with brokers and lenders today.  Over the years, the Mortgage Lead Vault has become an authority on FHA mortgage leads.  With our proprietary websites we identify a group of loan applicants that need a FHA loan for home purchase or refinance.  We offer discounted refinance leads for mortgage companies that commit to bulk mortgage lead buying. 

We also offer streamline leads with applicants that stated they would like to be contacted by a FHA lender or broker that processes FHA streamline refinance loans.

*           Do you currently have an FHA mortgage? The applicant answered: Yes

*           Have you been late on any payments within the last 12 months?  They answered: No

*           Our goal is to produce leads with borrowers that have at least a 620 credit score

*           No late payments on mortgage within the last year.

Call 619-600-5720 for a Free FHA lead consultation.

 

The Mortgage Lead Vault is pleased to announce $10 Texas Mortgage Leads for the rest of November.  In an effort to boost Texas mortgage loan volumes, MLV has aligned themselves with Lenders Nationwide and Home Loan Wholesale.  Texas brokers and lenders can purchase refinance leads, Texas home loan leads or both.  Texas home values remain steady, so the purchase and refinance market remains strong in the Lone Star State.  Choose from non-exclusive and exclusive mortgage lead campaigns.  Call 619-600-5720 to get started.

 

Mortgage companies continue to buy Maryland mortgage leads even though home equity has been an issue hindering many Maryland homeowners from refinancing.  Lead buyers like Maryland loan leads, because the loan amounts are almost twice the national average.  Since commission and rebate is affected by the size of the loan, lead buying companies like the high loan amount averages with Maryland mortgage leads.  The conversion rate has dropped significantly over the last 3 years, but Maryland still maintains a higher lead conversion rate than most states.  Also consider Virginia Mortgage Leads and Pennsylvania Mortgage Leads for high conversions and cost effective mortgage marketing.

 

More and more brokers are buying Ohio mortgage leads in last quarter because the conversion rate is higher than most states.  Ohio consumers go online in high volume searching for Ohio mortgage companies to help them finance a home or refinance their current mortgage. 

According to Lead Planet, a direct lead provider that generates leads nationally, “Ohio mortgage leads have turned around over the last few months, because Ohio residents are finding jobs and Ohio housing is more affordable than ever.”  FHA leads continues to be the most popular lead type because the guidelines are more flexible for credit and equity.

 

The Lead Planet announced another incentive offering free mortgage leads to mortgage brokers and home loan lenders nationally.  The mortgage lead company rolled out a new lead special for new accounts buying mortgage leads online.  The Lead Planet Company said they will are offering 25 free leads with a new order committed to buying at least 100 internet mortgage leads.  For lending companies looking for a smaller investment, the company is also providing 10 free leads for new accounts that purchase 50 mortgage leads.  Read the original > Free Mortgage Lead Press Release.

 

While Google already helps reverse mortgage lenders generate mortgage leads through Pay Per Click (PPC) ads, the search engine announced it was starting to test Comparison Ads.  The new format allows user to compare multiple relevant offers and make ads more useful for users.  As an example, Google uses a home loan scenario where users searching for “mortgage” may see a promotion from Comparison Ads prompting them to select the type of mortgage they’re looking for and to compare rates and loans offered.  If users click the promotion, they’re taken to a page with more detailed sponsored results. They can choose directly from the offers listed on that page, or they can further refine their search by providing additional information like income and home value.

By giving users the ability to refine their search on a number of relevant attributes, Google says it can show more targeted ads and provide its customers with more valuable internet mortgage leads.  Advertisers will only pay when a user calls the phone number on the business offer or fills out a form to request a quote.  While driving online mortgage leads and comparing ads is still an early-stage feature, Google continues to focus on several methods to enhance the user experience: Speed, Transparency and Privacy remain the focal point for Google’s search engine direction.

Why is Google’s system good for the reverse mortgage industry?  Google offers targeted traffic for mortgage lead providers like Bills.com and Lendingtree through its search engine which they use to generate home loan leads for reverse mortgage lenders.  In a way, Comparison Ads take the “broker” out of the equation and allow the mortgage lender to reach consumers directly through the search engine.

However, reverse mortgage lead providers don’t seem all that worried.  One company that spends a significant amount of money using Google Adwords to generate leads told RMD it’s skeptical of how much an impact the new format will have because reverse mortgage lenders don’t compete nearly as much on rate as most traditional and FHA lenders.

 

The Lead Planet’s Scott Deal will be hosting a conference call on mortgage lead generation using several unique promotional methods that increase conversion rates for loan officers and financial consultants for increased monthly fundings.

1.   Strategies to help loan officers and mortgage brokers maximize internet mortgage leads

2.   Learn how to align your origination team with realtors for building referrals in your local area.

3.   How to manage and maximize mortgage refinance leads to elevate your income.

4.   How to close a high percentage of FHA leads each month for new-homebuyers.

5.   How to use your old mortgage leads to build a bank of business for many years to come

 

Mortgage Lead Vault announced in a recent press release that volumes for mortgage refinance leads had risen significantly.  New opportunities are available for mortgage brokers and lenders seeking quality refinance leads from a company that generated 100% of their own leads. 

Mortgage Lead Vault continues to roll out new websites that produce exclusive mortgage leads online.  We specialize in internet mortgage leads and are leads are sold to no more than 3 mortgage companies.  Increase your conversion ratios on mortgage leads and call Scott Deal at 619-600-5720.