Most loan professionals are aware that as lending guidelines change so does the demand for a variety of mortgage lead types.  As new loan programs arise, new lending niches are created and this changes the popularity for online mortgage leads. 

In 2011 there could be a shift in internet mortgage leads requested.  Here are what we forecast as the most sought after leads this year.

1. FHA Leads - This government program continues to support most brokers and lenders because the FHA mortgage programs have more flexible credit guidelines than conventional and jumbo loan products.

2. VA Leads - Once again, the VA loan product is the most aggressive loan for refinancing or buying. The only issue is that only military personnel, family or veterans qualify.

3.  Purchase Leads – The home buying market is coming back.  Rates remain very affordable and home prices have fallen to an appealing level for first time homebuyers and homeowners that plan to move in 2011.

4. Mortgage Refinance Leads – Let’s face it brokers and lenders are addicted to refinance leads but the volume will be down significantly from 2010 levels because rates are higher.

5. Reverse Mortgage Leads - There are still a lot of homeowners out there that will benefit from a reverse home loan.

 

The Lead Planet announced several new lead generation initiatives for loan companies looking to increase their local market-share by purchasing high quality internet mortgage leads.  Companies like The Lending Tree and Lead Planet have extended new internet mortgage marketing strategies that are worth considering. The Mortgage Lead Vault is an internet mortgage lead company that offers a wide range of lead types such as:

Conventional Refinance Leads FHA Mortgage Leads VA Loan Leads New Home Buying Leads Jumbo Mortgage Leads Loan Modification Leads Underwater Refinance Leads Foreclosure Relief Leads Debt Settlement Leads

Get started with an internet mortgage marketing program today that meets your budget and helps your business grow!

 

Show me a loan shop that doesn’t want better mortgage leads and I’ll show you a company that is not going to make it in this competitive market. Most of you have heard how important social media marketing is to your mortgage marketing strategy, but many of you are not sure why…or even how to get started. If you’re ready to improve your reputation online and increase the conversion rate on the internet mortgage leads let’s get started.

Drive Better Mortgage Leads with Social Media Networks

Do you want to integrate Facebook into your mortgage marketing plan? Now you can learn how to expand mortgage lead generation with a business Facebook page. You’ll be ready to set up your own page and will have plenty of ideas to hit the ground running to use it effectively!

You’ll also learn how to approach building a fan base and find out the facts that you need to know in order to make wise decisions about how to integrate your Facebook page into your marketing communications strategy.

Search engine optimization, reputation management and Facebook can work together positively to maximize your exposure online.  Believe it or not, Facebook, YouTube and even Twitter have their place in your mortgage marketing campaigns. Take advantage of today’s technology and add social media to your marketing plan for 2011.

Mortgage Marketing Objectives:

• Find out why Facebook should be part of your marketing strategy
• Understanding the concept inbound social media marketing, as well as its power and benefits
• How to create a Facebook page for your mortgage company
• Establishing appropriate settings and applications
• Building and managing your fans
• Do’s and don’ts of using your business Facebook page effectively

For more details, contact the Lead Planet or visit the Mortgage Training Center online.

 

The Lead Planet publishes another article worth reading if you care about maximizing your mortgage marketing dollars.  The mortgage lead company discussed the importance of working purchase and refinance leads in today’s mortgage industry climate.  Lead Planet founder, Bryan Dornan said, “Rates may be at record lows but guidelines are the tightest they have been in at least 15 years.”  Dornan continued, “Loan officers need to multi task more and build some relationships that start with purchase leads.”  It’s a purchase market that is flourishing right now.  Home purchase loans have a priority with loans in process for the major banks like BofA, Chase and Wells Fargo. 

The Lead Planet points out that direct mail marketing costs have risen and the return rates have been lower because of the saturation. Most mortgage shops “are surviving with internet mortgage leads, but the companies that seem to be funding the most loans every month are the shops that are buying both purchase and refinance leads.”  The Lead Planet recommends buying blended mix of both purchase and refinance leads.  Take a minute and call the Lead Planet at 619-600-5720 and get a complimentary mortgage lead evaluation.  Read the original article online at > Originate More Loans Buying Purchase and Refinance Leads.

 

Mortgage lead sales continue to rise as many loan companies are looking to expand their market-share while interest rates are at record lows.  According to Lead Planet founder, Bryan Dornan, “Consider the cost per funding rather than the cost per lead.  Many lead brokers sell cheap mortgage leads but at when you evaluate the results, that company ends up having a higher cost to funding ratio. So why focus on buying leads solely because they are cheap?  Buying cheap leads from brokers will end up driving your loan officers’ nuts and drives up your credit report bills.  It is clearly more cost-effective to get better mortgage marketing and buy mortgage leads that cost a little more up front, but actually offer a reduced cost to funding ratio.

Some other tips for purchasing home loan leads that Dornan recommends are predicated on developing a good relationship with the lead generation company that provides stellar customer service.  Call 888-271-9581 to get a free evaluation on mortgage lead buying.  Our account managers will assess you needs, niches and then make a recommendation for buying mortgage leads.  There is no cost or obligation for the lead generation consultation so you have nothing to lose.

 

Buying mortgage leads online is an ongoing process.  Another good method to maximize marketing is to simply talk you’re your colleagues about which lead companies they like and dislike.  Find out about their lead buying experiences and you will likely gain more insight on new mortgage lead company.  It is important to remember that often your friends and colleagues are still your competition don’t expect full disclosure on their best marketing sources. 

Research a variety of mortgage lead generation companies. Quite often lead companies’ quality will vary, so buying from a variety of online mortgage lead companies is recommended. The cost of internet mortgage leads will vary significantly.  For example, a live transfer lead will range from $25 to $75 depending on filters and quality.  A non-exclusive mortgage lead will range in cost from $10 to $25. The conversion rate for mortgage leads will vary greatly as well and that’s why it is important to buy leads from multiple lead companies that you trust. 

Partner with an online lead generation company.  Companies such as Like the Lending Tree and the Lead Planet offer leads to mortgage lenders and brokers at a discounted rate if the lead buyers commit to volume buying.

Research the market in which you originate loans. You may find eager applicants in states that you would least expect.  Buy leads that uncover your lending niches.  For example if you do VA and FHA leads, then make sure you buying mortgage leads with these filters. 

Mortgage Lead Management: Track the conversion results. Inspect what you expect.  Manage the mortgage leads you buy and make sure your loan officers are working the leads in a timely manner.  Buy more leads from the company when you figure out which source gives you the best conversion rates. Call 888-271-9581 to speak with a lead sales executive.

 

Any loan shop that’s still in business will tell you that buying mortgage leads is a challenging task in mortgage marketing. In a recent press release, the Lead Planet revealed, there contention that there is “an art to buying mortgage leads online.”  The mortgage lead generation company posted an article that discusses some of the secrets to purchasing internet mortgage leads that every loan shop wants to know.  Brokers and lenders should figure out the lead buying game some skill if they want to maximize their opportunities on the mortgage leads they invested in.  Lead Planet did recommend interfacing a proven lead management system like the Lead Mailbox or Leads 360.  Even if you have a great team of loan officers and all the lead management tools under the sun it’s all for nothing if you don’t have quality mortgage leads to work with.  If you want the low-down on the mortgage lead buying secrets, read the original article at the Lead Planet Blog > Mortgage Lead Buying Secrets

 

Most people are familiar with Google delivering search engine results, but now the internet super-power has entered the mortgage lead generation industry.  Several mortgage lenders that have been participating in Google’s tests say the search-engine company is not just testing and the search engine giant is interested in mortgage marketing. The home loan companies have been buying mortgage leads generated by Google’s Comparison Ads service.