Mortgage Lead Vault » Mortgage Technology News

Internet Mortgage Marketing Generates Good Long Term Business

Mortgage Lead Guy — Mon, 04 Oct 2010 23:45:53 +0000

The Lead Planet announced several new lead generation initiatives for loan companies looking to increase their local market-share by purchasing high quality internet mortgage leads. Companies like The Lending Tree and Lead Planet have extended new internet mortgage marketing strategies that are worth considering. The Mortgage Lead Vault is an internet mortgage lead company that offers a wide range of lead types such as:

Conventional Refinance Leads
FHA Mortgage Leads
VA Loan Leads
New Home Buying Leads
Jumbo Mortgage Leads
Loan Modification Leads
Underwater Refinance Leads
Foreclosure Relief Leads
Debt Settlement Leads

Get started with an internet mortgage marketing program today that meets your budget and helps your business grow!

Lead Planet Rolls Out Free Mortgage Lead Promotion

Mortgage Lead Guy — Tue, 03 Nov 2009 17:41:11 +0000

The Lead Planet announced another incentive offering free mortgage leads to mortgage brokers and home loan lenders nationally. The mortgage lead company rolled out a new lead special for new accounts buying mortgage leads online. The Lead Planet Company said they will are offering 25 free leads with a new order committed to buying at least 100 internet mortgage leads. For lending companies looking for a smaller investment, the company is also providing 10 free leads for new accounts that purchase 50 mortgage leads. Read the original > Free Mortgage Lead Press Release.

Google Driving Reverse Mortgage Leads

Mortgage Lead Guy — Tue, 03 Nov 2009 17:37:21 +0000

While Google already helps reverse mortgage lenders generate mortgage leads through Pay Per Click (PPC) ads, the search engine announced it was starting to test Comparison Ads. The new format allows user to compare multiple relevant offers and make ads more useful for users. As an example, Google uses a home loan scenario where users searching for “mortgage” may see a promotion from Comparison Ads prompting them to select the type of mortgage they’re looking for and to compare rates and loans offered. If users click the promotion, they’re taken to a page with more detailed sponsored results. They can choose directly from the offers listed on that page, or they can further refine their search by providing additional information like income and home value.

By giving users the ability to refine their search on a number of relevant attributes, Google says it can show more targeted ads and provide its customers with more valuable internet mortgage leads. Advertisers will only pay when a user calls the phone number on the business offer or fills out a form to request a quote. While driving online mortgage leads and comparing ads is still an early-stage feature, Google continues to focus on several methods to enhance the user experience: Speed, Transparency and Privacy remain the focal point for Google’s search engine direction.

Why is Google’s system good for the reverse mortgage industry? Google offers targeted traffic for mortgage lead providers like Bills.com and Lendingtree through its search engine which they use to generate home loan leads for reverse mortgage lenders. In a way, Comparison Ads take the “broker” out of the equation and allow the mortgage lender to reach consumers directly through the search engine.

However, reverse mortgage lead providers don’t seem all that worried. One company that spends a significant amount of money using Google Adwords to generate leads told RMD it’s skeptical of how much an impact the new format will have because reverse mortgage lenders don’t compete nearly as much on rate as most traditional and FHA lenders.

Mortgage Lead Management

Mortgage Lead Guy — Thu, 08 Oct 2009 22:24:06 +0000

Leads360 helps brokers and loan officers manage their mortgage leads. The lead technology company helps brokers, lenders, and loan officers close more loans from the mortgage leads that they spend good money purchasing. They provide award winning lead management solutions that has been proven to significantly increase lead conversion rates and more than double return on investment (ROI). They have done a lot of research about the best ways to receive, manage, and sell to consumers who go online to find a policy. The Mortgage Lead Vault can integrate to leads 360, so keep that in mind when buying home loan leads from us.

Mortgage Lead Generation

Mortgage Lead Guy — Thu, 24 Sep 2009 05:58:39 +0000

The Lead Planet’s Scott Deal will be hosting a conference call on mortgage lead generation using several unique promotional methods that increase conversion rates for loan officers and financial consultants for increased monthly fundings.

1. Strategies to help loan officers and mortgage brokers maximize internet mortgage leads

2. Learn how to align your origination team with realtors for building referrals in your local area.

3. How to manage and maximize mortgage refinance leads to elevate your income.

4. How to close a high percentage of FHA leads each month for new-homebuyers.

5. How to use your old mortgage leads to build a bank of business for many years to come

Mortgage Brokers Network for Leads and Recruiting

Mortgage Lead Guy — Fri, 14 Aug 2009 21:03:01 +0000

Mortgage Brokers Network specializes in recruiting and lead generation for results for brokers, lenders and banks nationwide. If you need to stimulate your business’s sales with increased origination activity and more fundings, they can help. Mortgage brokers Network understands loan origination, recruitment and lead generation. They are one of the few networks that truly understand the mortgage industry from the inside out and are the only B2B marketer that can guarantee results with every campaign. As an industry leader in recruiting for the banks and net branches, Mortgage Brokers Network provides the largest network of loan officers and active net branches in the country. MBN helps loan professionals find the lender or bank that best suits their needs and financial goals.

*    FHA, VA, Reverse, Conventional Lenders
*    Loan Modification Law firms and Affiliates
*    Mortgage Training and Loan Officer Education
*    Mortgage Lead Generation
*    Loan Processing and Compliance
*    Mortgage News Alerts and Updates for Regulatory Bodies
*    Recruiting for Net Branches
*    Net/Virtual Branch Specialists
*    Mortgage Marketing with Direct Mail
*    Custom Web Design for Mortgage Companies
*    Debt Settlement Companies

Mortgage Lead Vault considers Mortgage Brokers Network a value added resource for companies looking to brand their business in the Mortgage Marketplace. Mortgage Brokers Network wants to maximize your mortgage or real estate B2B campaign so you can spend more time originating. Visit MBN online at http://mortgagebrokersnetwork.com or call them at 815 -230-9867 to get more information.

Apax Acquiring Mortgage Lead Generation Portal Bankrate

Mortgage Lead Guy — Thu, 23 Jul 2009 05:16:04 +0000

Bankrate Inc. agreed to be taken private by private-equity firm Apax Partners for $571 million, while the company also projected second-quarter and 2009 results below analysts’ expectations. The planned sale comes as Bankrate’s results in recent quarters have weakened. The company operates Bankrate.com, a mortgage lead generation website offering home financing articles, mortgage news and tips to compare mortgage interest rates, home equity loans, credit lines, refinancing and credit cards. Apax’s offer is $28.50 a share, a 16% premium over Tuesday’s closing price. The stock was above that price just last month, but is down 25% this year. Shares were recently at $28.37, giving some indication from investors that a higher bid might be forthcoming.

Meanwhile, Bankrate released preliminary 2nd-quarter results, showing profit dropped 54% to $1.9 million, or 10 cents a share, from $5.1 million, or 21 cents a share, a year earlier. Revenue fell 23% to $31 million. Analysts estimated earnings of 30 cents a share on revenue of $37.5 million, according to a poll by Thomson Reuters. “Macroeconomic conditions have continued to impact financial advertising, particularly in our banking, home mortgage and credit card channels,” said Chief Executive Thomas R. Evans. He also predicted 2009 revenue and earnings before interest, taxes, depreciations and amortization “will be well below the current consensus estimates” because of the soft financial-services advertising market
Article written by KATHY SHWIFF

Lead Generation News for Mortgage and Loan Modification Campaigns

Mortgage Lead Guy — Tue, 21 Jul 2009 11:29:22 +0000

In Los Angeles, California, Kelly Media Group, introduced a mortgage lead special in which the mortgage marketing agency is matching direct mail marketing campaigns with voice broadcasting. The minimum direct mailing is 20,000 mail pieces that do not have to be mailed all at once. The new KMG lead generation offer is available for loan modification, debt relief and mortgage lead campaigns.

In Aliso Viejo, Calif., the Citywide Mortgage Corporation, which previously brokered Alt-A and subprime mortgages, last year became a loan modification company, USMAC. The loss mitigation company has not received a cease and desist order, but complaints on numerous consumer Web sites assert that it fails to deliver. “I’m saving homes,” said the company’s president, Scott Gimbel, who claimed a success rate above 70%.

Chris Mozilo, nephew of Angelo R. Mozilo, the former chief executive of Countrywide Financial a name synonymous with the subprime disaster — recently started a new business, eModifyMyLoan. The loan modification software company enables homeowners to apply for a loan modification online. Chris Mozilo worked at Countrywide for 16 years. “I’m very proud of my career in mortgage lending,” he said. “We helped millions of people achieve the goal of homeownership.”

Good Live Transfer Leads with Voice Broadcasting

Mortgage Lead Guy — Mon, 13 Apr 2009 22:13:43 +0000

Robert Black has a growing loss mitigation company that has seen some positive results from live transfer mortgage leads that were generated from voice broadcasting technology. The mortgage modification organization also reported good results from no equity and poor credit internet mortgage leads and direct mail marketing.

Voice broadcasting leads are available from companies like the Experian and the Lead Planet. The former mortgage broker runs a growing loan modification company and recently tested “Press 1” leads for foreclosure prevention. They advertise using the Voice Broadcasting method and it is a communication technique to reach more number of customers in a simple way. This is a fast and cost effective method and many of the lead generation companies have reported conversion rates in double digits. Black says that this lead generation system enables easy management for the loan modification leads. The voice broadcasting leads are available from companies like the Experian and the Lead Planet. Read more at Live Transfer Leads Offer High Conversions When Voice Broadcasting.

Click to Call Successful for Live Transfer Mortgage Leads

Mortgage Lead Guy — Tue, 24 Mar 2009 19:08:28 +0000

Click to Call lead generation technology is connects prospects with live telephone operators instantly. Lead generation companies have used this live transfer technology on their websites to help generate leads because it works. The concept is simple and very effective. A simple click on a company’s site and you are on the phone with customer support for that company in seconds. The kicker is that it will not cost the prospect a cent.

There are several effective methods for using “click to call” technology on websites to connect to call centers as well. Many mortgage lead companies have implemented live transfer leads technology on their sites in an effort to increase lead generation. These lead generations technology, when implemented correctly, can increase sales and lead count.

The click to call technology allows transferring a user on the computer to a lead in matter of seconds. When done correctly and efficiently, this can be a powerful tool to increase sales and leads. You will be limited to what the user has available to them. The most effective way to catch most, if not all prospects that wish to contact you is to have various options available. This may not be possible due to budgeting issues; but choosing the right form of communication is imperative. The more ways you provide to be able to communicate, the better off you will be.

Jamie Dober recommends visiting the following marketing resource pages: Check out KMG, a Full-Service Marketing Company and Lead Generation Company that can help increase your lead volumes cost effectively. Article Source: http://EzineArticles.com/?expert=Jamie_Dober