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Foreclosure Crisis Drives Loan Modification Lead Volumes
02nd December 2008
JCR Advertising announced the launch of ‘”CRISIS ON MAIN STREET” a thirty minute infomercial produced exclusively for loan modification companies back in October. This 30-minute infomercial features high impact segments on today’s foreclosure market and the benefits available through loan modification. Throughout the infomercial, current news clips from Senator Barack Obama, President George W. Bush, Federal Reserve Chairman Ben Bernanke, and Field Correspondents in New York and Washington DC provide the high impact content that makes CRISIS ON MAIN STREET so unique.
“The response continues to exceed even our expectations, says Dave Riemann, Senior VP, JCR Advertising. National as well as regional Lead volumes continue to deliver more qualified modifications for a lower deliverable lead cost, then any other source. We also just launched the Latino version of Crisis on Main Street with results that surpassed the general market. One of the benefits that lead buyers see is that our thirty minute infomercial is supported with a loan modification lead program that allows loss mitigation companies to ramp quickly. JCR provides live 24/7 answering service and website can process loan modification applications from simple pre-screened applications to full files with complete income, expense work sheets, DTI calculations and more. I don’t know of any other campaign that can be implemented in as little as seven to ten days that delivers immediate lead volume”
Loan Modification companies can participate with our CRISIS ON MAIN STREET locally or nationally, with a seven to-ten day turn-around. CRISIS ON MAIN STREET is available on major broadcast TV stations, CBS, FOX, ABC, Fox Sports, Telemundo, Univsion, Azteca, plus national cable networks.